There’s something about a new year! Doesn’t it get you excited? New dreams, new goals, resolutions, plans, and new directions.
The start of a new year is always filled with optimism and excitement. Many will see it as yet another opportunity to make significant improvements to their lives – losing weight and giving up smoking usually topping the list.
As we say goodbye to 2014 and welcome a new year, it’s time to reflect, assess and chart a new successful path. We’ve come up with a shortlist of important PR resolutions to start you off.
- New brooms sweep clean. If your PR strategy runs in line with the calendar year, it’s time to revisit this essential plan and freshen it up. Rethink your business objectives for the year ahead, and ensure your PR strategy aligns with these goals. Review the success of last year’s strategy, and look for ways to build on successes, strengthen any weak areas, and don’t be afraid to learn from your mistakes. If you don’t have a strategy in place, now’s the perfect time to create one. Don’t put if off any longer!
- Ring in the old, ring in the new. Yes we are talking about new media and technology. You know you can’t run away from it, so just EMBRACE! Social media has and will continue to rise. It is plastered on our foreheads with a V as in Vital. It is an effective communications tool for most businesses and organizations today. Find ways to use this medium to the max. Explore the opportunities social media creates for businesses, and expand your online presence by embracing new platforms that support your business objectives. Once you’ve determined which platforms are best suited for your business, dedicate time to making them work. But don’t turn your back on traditional media.
- Value your clients. Your clients and customers are the lifeblood of your business. Make sure you look after them well – communicate, engage, reward! Continue to engage them on issues that impact their business through the various communications channels. For the new year, perhaps it may be wise to review the relationship – is there something you could provide to add value to the business? Don’t wait to be asked. And you may want to reward customers for their support and loyalty – gift baskets, concert tickets? Acknowledge with gratitude!
- Amp up your image. Take a proactive approach to strengthening or raising your company’s profile. Keep an eye out for ways to improve your company’s image and reputation. Editorial opportunities can position you as a thought leader, and make you stand out in a crowd. Make the necessary improvements to enhance your public image and keep striving to be the best while remaining competitive. People will stand up and notice!
Last but not least, use the fresh optimism and energy that come with a brand new year to create a strong foundation for the year ahead. This will not only improve your chances of a successful 2015, it will put you in good stead for subsequent years of success.
Wishing you great success and happiness in 2015!
Posted by Irene Gomez, CIO, CorpMedia.