Communications… Decoding the Psychology of Colours in Marketing 1 May 202418 Apr 2024 In the world of marketing, every detail matters. From the wording of an advertisement to the layout of a webpage, each element plays a crucial role in capturing the attention…
Advertising… Elevate your Brand with Value-driven Content 1 Apr 202426 Mar 2024 In today’s digital age, content creation has become an essential skill for anyone looking to make an impact online. Whether you’re a blogger, a social media influencer, or a business…
Marketing Emotional Marketing: Capturing Hearts and Minds 1 Mar 202422 Feb 2024 As Maya Angelou once said, “People will forget what you said, people will forget what you did, but people will never forget how you made them feel.” Indeed, the best…
Charity… Mental Health in the Workplace: Trends & Forecasts for 2024 1 Feb 202417 Jan 2024 Mental health touches every aspect of our lives, especially workplace performance. Key performance indicators such as productivity, creativity, and social engagement can all take a toll if an employee's mental…
Uncategorised Brand New Trends For A Brand New Year 1 Jan 202414 Dec 2023 HAPPY NEW YEAR! 2024 is bringing in a wave of brand-new trends that is shaking up the way we look at branding. No more snooze-fest marketing; it's all about getting…
Communications… Killing the Bait on Phishing Attacks 1 Dec 202327 Nov 2023 Phishing attacks are becoming more common and we’ve been hearing about this all over the news. These attacks involve cybercriminals sending fake messages to users on personal or work devices…
Advertising… Disruptive PR: Time To Say AI! 1 Nov 202327 Oct 2023 As technology continues to evolve, many companies are turning to artificial intelligence (AI) as a means to help streamline repetitive processes and find efficiencies where possible. And this is also…
Information and Digital Technology Superapps: The Next Evolution of the App Ecosystem 2 Oct 20232 Oct 2023 Thanks to an environment suited to high rates of internet access and smartphone usage, mobile-first experiences are nothing new in the Asia-Pacific region, which has become a hotbed and major…
Communications Is Commtech a Fad or Here to Stay? 1 Sep 202331 Aug 2023 The communications industry has adopted various technologies over the years to help increase and measure performance. However, the idea of a dedicated communications and PR tech stack is still relatively…
Client Management… Generative AI – The Momentum Continues 1 Aug 202328 Jul 2023 Our recent blogs have been abuzz with news of all things AI and ChatGPT and that’s because the technology is full of future possibilities in ways that impact society and businesses around the world! As…