Own Your Brand And They’ll Come Knocking

1 Mar 20228 Mar 2022

Personal branding isn't limited to those in the public eye, like celebrities and politicians.  Everyone has a personal brand whether they realize it or not, and in today’s increasingly digital…

Tick. Tick. TikTok. Boom!

3 Feb 20221 Jun 2022

Unless you’ve been living under a rock, there’s no escaping the rise of TikTok, the latest social media app for sharing short videos. TikTok has skyrocketed in popularity over the…

Top 2022 SEO Trends You Need To Be Ready For

3 Jan 202212 Jan 2022

Regulations are changing. Algorithms are evolving. And the job of Search Engine Optimization (SEO) marketers are becoming more competitive and grueling than ever before. It’s common knowledge that search engines…

Sustainability – Brand Communication and Reputation

1 Dec 2021

While sustainability marketing may have succeeded in getting people to buy new products in the past, this is no longer the case. These days, having a good product is not…

The Switch to Virtual Conferences: What We Learned

1 Nov 202118 Nov 2021

If the pandemic has taught us anything, it’s that virtual events are here to stay! We’ve been hosting our very own conference on aquaculture in the region for the past…

Data-Driven Marketing – A Matter of Privacy and Trust

1 Oct 20219 Nov 2021

Thanks to a convergence of tools and technologies, brands today have unprecedented access to consumer data. This has opened up a world of new opportunities as marketers are better able…

Female Empowerment – Lost in Translation

1 Sep 20211 Sep 2021

Women empowerment has become a trending topic, especially in the last few years, spurred on by the #Time’sUp and #MeToo movements. In fact, marketing around women's empowerment reached a fever pitch as…

How Blockchain Can Help Combat Disinformation

2 Aug 202126 Jul 2021

In a world of instant access to information and connectivity, we are seeing an unprecedented level of fake news, fuelling disruption and disinformation, and undermining trust. Fake news is not…

Fuzzy, Phoney, Gutless and Gassy

1 Jul 202129 Jun 2021

How poor dialogue can destroy your credibility Distilling the work of some of my favourite academics, a few years ago I proposed the simple idea that effective dialogue is characterised…

5 Ways To Enhance Creativity For Problem Solving

1 Jun 20211 Jun 2021

Most businesses are designed to solve some type of problem; for example, selling a product that allows people to do something they would otherwise not be able to do, or…