Client Management… The Podcast Explosion is Ripe for Disruption 3 Jun 201918 Jun 2019 Information, information, information! We just can’t seem to get enough! Facebook, Twitter, LinkedIn IGTV, Vlogs, YouTube – the list is endless. What am I missing here? Oh yes, podcast! Whether…
Advertising… Why Right Time Marketing Matters 1 May 201920 Jun 2019 Real-time marketing used to be the traditional way to create brand awareness but with growing and changing client needs – the innovation of such strategies has become a growing necessity.…
Marketing… Influencer Marketing – Where to From Here? 1 Apr 201920 Jun 2019 The popularity of social media sites over the last two decades gave rise to a new and contemporary style of marketing, aka influencer marketing – involving a group of people…
Crisis Management… PR Crises: Defusing The Disaster 1 Mar 201920 Jun 2019 No publicity is bad publicity, right? If you’re in public relations (PR), you’ll beg to differ. PR crises are roadblocks that can appear from the most unexpected of places –…
Advertising… 4 Tips For Your Next #HashTag Campaign 1 Feb 201920 Jun 2019 It's been a month since the New Year, just enough time for most people to forget about their resolutions. You may laugh, but it's true. So, how can you ensure…
Advertising… Trends you just can’t ignore in the New Year! 2 Jan 201920 Jun 2019 Hello, 2019! The smell of fresh beginnings is in the air. How will the lessons learnt (or not) in 2018 prepare you for the new year ahead? Whatever the case…
Advertising… Winning ‘hearts’ on Instagram 3 Dec 201820 Jun 2019 You don’t have to be cool to rule the (virtual) world. Brands are no longer hiding in cocoons, relying on heavyweight publishers for sponsored content. They’ve evolved into social butterflies…
Advertising… Do You Want to Hear a Story? 1 Nov 201820 Jun 2019 People in general have an insatiable appetite, craving a tender story to sink their teeth into. Commercials or Ads, laden with emotions can invoke a plethora of feelings within a…
Crisis Management… A practical approach to better dialogue 1 Oct 201820 Jun 2019 “Facts don’t care about your feelings” is a popular meme attributed to Ben Shapiro, the American writer, political commentator, and self-described member of the Intellectual Dark Web: an emerging cadre of new…
Client Management… Building a Community Behind an Event 31 Aug 201820 Jun 2019 “Event marketing is an extension of your content marketing. That’s the backbone to a really successful event.” – Stefanie Grieser, strategic marketing professional and author. Building a successful event requires…
