Generation Alpha – The Value of a New Generation

1 May 202328 Apr 2023

A New Generation Every generation brings with it new conventions, behaviors, and cultural phenomena that shape the world we know. While some of us can’t imagine living in the 22nd…

Is Influencer Marketing Taking a Back Seat?

1 Apr 202331 Mar 2023

You'd think that social media is a hotbed of influencer marketing, where everything sells. But think again! With its hashtag trending on TikTok at 150.7 million views, de-influencing has taken…

5 HOTTEST Marketing Trends in 2023

1 Mar 202328 Feb 2023

In this competitive, fast-moving Transformative Age, businesses cannot risk becoming obsolete, especially when it comes to marketing. The future of marketing, as we know it, is shaped by those who…

RMNs are Transforming the Advertising Landscape

1 Feb 20239 Mar 2023

As e-commerce and the associated media offerings around the retail sector have grown rapidly over the last two years, consultancy firm McKinsey & Company believes it’s time to view the…

Getting Up To Speed With 5G

1 Dec 202216 Dec 2022

5G, which stands for fifth-generation cellular wireless network, is the next big development in network technology. As a cloud-based network that connects people on mobile devices to the internet 10…

OTT Streaming Steps into View

1 Feb 20219 Nov 2021

Prior to being pushed into the COVID-19 whirlpool, television was experiencing its golden age, with traditional linear and TV broadcasts rapidly evolving to offer an extensive library of content to…

Kick Start Your Brand Revival!

1 Dec 20201 Dec 2020

This year, we’re faced with a unique festive season that has yet to recover from the prolonged impact of the pandemic. Lifestyles have changed, consumers are buying differently, supply chains…

Amp up your Digital Strategy

1 Apr 20209 Nov 2021

Many brands have already mastered the art of customer engagement in terms of social media marketing. However, sustaining an audience is no easy feat. It’s not just about the industry…

Maximize Your Social Reach (Organically)

3 Feb 20209 Nov 2021

More followers, more likes, more comments. In this digital age, brands literally live by these three phrases. Some want to get noticed so bad that they resort to purchasing followers…

‘Tis the Year of Personalized Customer Experience

1 Jan 202030 Dec 2019

Customer experience is the number one priority for many businesses.   Seventy percent of all business decisions are made based on customer experience. Whether we recognize it or not, the…