RMNs are Transforming the Advertising Landscape

1 Feb 202331 Jan 2023

As e-commerce and the associated media offerings around the retail sector have grown rapidly over the last two years, consultancy firm McKinsey & Company believes it’s time to view the…

Getting Up To Speed With 5G

1 Dec 202216 Dec 2022

5G, which stands for fifth-generation cellular wireless network, is the next big development in network technology. As a cloud-based network that connects people on mobile devices to the internet 10…

OTT Streaming Steps into View

1 Feb 20219 Nov 2021

Prior to being pushed into the COVID-19 whirlpool, television was experiencing its golden age, with traditional linear and TV broadcasts rapidly evolving to offer an extensive library of content to…

Kick Start Your Brand Revival!

1 Dec 20201 Dec 2020

This year, we’re faced with a unique festive season that has yet to recover from the prolonged impact of the pandemic. Lifestyles have changed, consumers are buying differently, supply chains…

Amp up your Digital Strategy

1 Apr 20209 Nov 2021

Many brands have already mastered the art of customer engagement in terms of social media marketing. However, sustaining an audience is no easy feat. It’s not just about the industry…

Maximize Your Social Reach (Organically)

3 Feb 20209 Nov 2021

More followers, more likes, more comments. In this digital age, brands literally live by these three phrases. Some want to get noticed so bad that they resort to purchasing followers…

‘Tis the Year of Personalized Customer Experience

1 Jan 202030 Dec 2019

Customer experience is the number one priority for many businesses.   Seventy percent of all business decisions are made based on customer experience. Whether we recognize it or not, the…

Pitch with Purpose: Make Your Case

1 Nov 201911 Feb 2020

Pitching to the media can be a little daunting. It’s a skill that requires creative thinking, persuasive communication skills, and knowing when and how your story benefits the media and…

Branding with Authenticity

1 Oct 20191 Oct 2019

Authenticity is an invaluable element of branding and is the key to a profitable business. Pause for a moment, if you will, and imagine the hundreds of images and videos…

Staying on Top of Social Media Updates

2 Sep 20192 Sep 2019

So, the internet’s been buzzing for quite some time now. These days, we’re bombarded with new releases of photo editors, vertical videos, design, and music apps almost on a daily…