Generation Alpha – The Value of a New Generation

1 May 202328 Apr 2023

A New Generation Every generation brings with it new conventions, behaviors, and cultural phenomena that shape the world we know. While some of us can’t imagine living in the 22nd…

Is Influencer Marketing Taking a Back Seat?

1 Apr 202331 Mar 2023

You'd think that social media is a hotbed of influencer marketing, where everything sells. But think again! With its hashtag trending on TikTok at 150.7 million views, de-influencing has taken…

5 HOTTEST Marketing Trends in 2023

1 Mar 202328 Feb 2023

In this competitive, fast-moving Transformative Age, businesses cannot risk becoming obsolete, especially when it comes to marketing. The future of marketing, as we know it, is shaped by those who…

RMNs are Transforming the Advertising Landscape

1 Feb 20239 Mar 2023

As e-commerce and the associated media offerings around the retail sector have grown rapidly over the last two years, consultancy firm McKinsey & Company believes it’s time to view the…

Getting Up To Speed With 5G

1 Dec 202216 Dec 2022

5G, which stands for fifth-generation cellular wireless network, is the next big development in network technology. As a cloud-based network that connects people on mobile devices to the internet 10…

USPs not UFOs: Key Steps to Formulating Your Core Marketing Message

1 Nov 20221 Dec 2022

In today’s busy global marketplace, customers are overwhelmed with so many options on a daily basis.  At the same time they want to understand (very quickly) what makes a product…

Influencer Marketing Trending Upwards

1 Jun 20221 Jul 2022

Social media is an ever-changing beast. What’s trending one minute is over the next, which can leave even the world’s biggest brands lagging behind. So we thought we’d help you stay…

Own Your Brand And They’ll Come Knocking

1 Mar 20228 Mar 2022

Personal branding isn't limited to those in the public eye, like celebrities and politicians.  Everyone has a personal brand whether they realize it or not, and in today’s increasingly digital…

Top 2022 SEO Trends You Need To Be Ready For

3 Jan 202212 Jan 2022

Regulations are changing. Algorithms are evolving. And the job of Search Engine Optimization (SEO) marketers are becoming more competitive and grueling than ever before. It’s common knowledge that search engines…

Sustainability – Brand Communication and Reputation

1 Dec 2021

While sustainability marketing may have succeeded in getting people to buy new products in the past, this is no longer the case. These days, having a good product is not…