Advertising… OTT Streaming Steps into View 1 Feb 202115 Jan 2021 Prior to being pushed into the COVID-19 whirlpool, television was experiencing its golden age, with traditional linear and TV broadcasts rapidly evolving to offer an extensive library of content to…
Marketing B2B Marketing 2021: what the crystal ball might reveal 4 Jan 202123 Dec 2020 B2B 2020 had been a year of turmoil and, for many companies, of transformation. Perhaps the most obvious change has been in the huge shift for employees learning to work from home, while at…
Advertising… Kick Start Your Brand Revival! 1 Dec 20201 Dec 2020 This year, we’re faced with a unique festive season that has yet to recover from the prolonged impact of the pandemic. Lifestyles have changed, consumers are buying differently, supply chains…
Marketing How AR Is Redefining Retail in the Pandemic 2 Nov 20202 Nov 2020 There can be no doubt (by now at least!) as to where we’re heading to in the future. The COVID pandemic has impacted us in every way as we adjust…
Advertising… Amp up your Digital Strategy 1 Apr 20201 Apr 2020 Many brands have already mastered the art of customer engagement in terms of social media marketing. However, sustaining an audience is no easy feat. It’s not just about the industry…
Client Management… Keep Calm and Get Your Content Going 2 Mar 20202 Mar 2020 Working ahead is working smart and that’s why you need an editorial calendar. Optimized for mobiles, long bulky information is increasingly being reformatted and resized into scrollable content for users…
Advertising… Maximize Your Social Reach (Organically) 3 Feb 202012 Feb 2020 More followers, more likes, more comments. In this digital age, brands literally live by these three phrases. Some want to get noticed so bad that they resort to purchasing followers…
Advertising… ‘Tis the Year of Personalized Customer Experience 1 Jan 202030 Dec 2019 Customer experience is the number one priority for many businesses. Seventy percent of all business decisions are made based on customer experience. Whether we recognize it or not, the…
Communications… Disconnect to Connect: Time for a Digital Detox 2 Dec 20192 Dec 2019 With a whopping 3.484 billion users across the globe, there’s no denying that social media platforms are a major source of news and information. These platforms are unique in the…
Advertising… Pitch with Purpose: Make Your Case 1 Nov 201911 Feb 2020 Pitching to the media can be a little daunting. It’s a skill that requires creative thinking, persuasive communication skills, and knowing when and how your story benefits the media and…
