Advertising… 5 Ways to Get Over Your Fear of Public Speaking 1 Aug 201930 Jul 2019 We all want to be fearless public speakers. We dream of confidently striding onto the stage to give a speech or presentation, breaking the ice with the perfect joke, captivating…
Client Management… DON’T MAKE A DRAMA OUT OF A CRISIS 18 Mar 2013 Sooner or later, every company will be faced with a crisis that has the potential to damage its reputation. Sometimes this crisis can be contained in-house; more often than not,…
Client Management… Don’t Spin That Tale (avoiding that interview disaster)! 4 Mar 20134 Mar 2013 Some interviews are just disasters waiting to happen. There were times when I channel-surfed to a news program only to catch a CEO interview and cringe. Really I have to…
Client Management… NO to “No Comment”! 1 Oct 2012 You know the immense disappointment and annoyance you are liable to feel after sending your friend a long text message only to receive a one word reply? An amplified version…
Client Management… Out of the Frying Pan but Not into the Fire – Planning for the Unthinkable! 5 Mar 20126 Jul 2015 "When written in Chinese, the word 'crisis' is composed of two characters - one represents danger, and the other represents opportunity." - John F Kennedy, 35th U.S. President. Crisis communication…
Client Management… Social Media or Face-to-Face Communication? 27 Feb 20126 Jul 2015 A warm handshake, engaging conversation and getting to know customers and prospects on an individual level can play an important role in forming stronger, more meaningful and profitable business relationships.…
Client Management… So You Think You Can Write . . . A Speech? 20 Feb 20126 Jul 2015 One of the toughest skills to master is the art and science of crafting a memorable speech. Penning a persuasive prose takes lots of blood, sweat and tears. For many…
Media Interviews… The 7 Deadly Sins of Television Interviews 29 Nov 201110 Jan 2012 Cecelia Haddad, Evoke PR Network In the world of news there are a multitude of sins that can have an adverse effect on the person being interviewed and/or the organisation…
Media Interviews… Rock That Media Interview! 10 Oct 201110 Jan 2012 CEOs, Directors and Managers often have to face the media - it goes with the territory. Media interviews can make or break your reputation and that of your organization’s. Not…
