Advertising… Disruptive PR: Time To Say AI! 1 Nov 202327 Oct 2023 As technology continues to evolve, many companies are turning to artificial intelligence (AI) as a means to help streamline repetitive processes and find efficiencies where possible. And this is also…
Client Management… Generative AI – The Momentum Continues 1 Aug 202328 Jul 2023 Our recent blogs have been abuzz with news of all things AI and ChatGPT and that’s because the technology is full of future possibilities in ways that impact society and businesses around the world! As…
Communications… Redefining Digital Engagement: The Rise of Global Platforms Shaping Online Interactions 1 Jul 202327 Jun 2023 We’ve seen it all around us. The rapid advancement of technology is transforming the way we interact and engage with one another, especially in the digital realm. In our last…
Client Management… The ChatGPT Effect: A Make-or-Break Revolution? 1 Jun 20231 Jun 2023 In an increasingly automated world, we have witnessed first-hand how much artificial intelligence (AI) has significantly impacted our lives. But one particular invention has caused much controversy, created increased competition…
Advertising… Is Influencer Marketing Taking a Back Seat? 1 Apr 202331 Mar 2023 You'd think that social media is a hotbed of influencer marketing, where everything sells. But think again! With its hashtag trending on TikTok at 150.7 million views, de-influencing has taken…
Communications… Reimagining The Events Industry 1 Jul 202217 Aug 2022 Over the past two pandemic years, the world has undergone some major changes, a period of time that has seen the events industry, among others, come under huge pressure. With…
Communications… Tick. Tick. TikTok. Boom! 3 Feb 20221 Jun 2022 Unless you’ve been living under a rock, there’s no escaping the rise of TikTok, the latest social media app for sharing short videos. TikTok has skyrocketed in popularity over the…
Advertising… OTT Streaming Steps into View 1 Feb 20219 Nov 2021 Prior to being pushed into the COVID-19 whirlpool, television was experiencing its golden age, with traditional linear and TV broadcasts rapidly evolving to offer an extensive library of content to…
Advertising… Amp up your Digital Strategy 1 Apr 20209 Nov 2021 Many brands have already mastered the art of customer engagement in terms of social media marketing. However, sustaining an audience is no easy feat. It’s not just about the industry…
Client Management… Keep Calm and Get Your Content Going 2 Mar 20202 Mar 2020 Working ahead is working smart and that’s why you need an editorial calendar. Optimized for mobiles, long bulky information is increasingly being reformatted and resized into scrollable content for users…