Advertising… OTT Streaming Steps into View 1 Feb 202115 Jan 2021 Prior to being pushed into the COVID-19 whirlpool, television was experiencing its golden age, with traditional linear and TV broadcasts rapidly evolving to offer an extensive library of content to…
Advertising… Amp up your Digital Strategy 1 Apr 20201 Apr 2020 Many brands have already mastered the art of customer engagement in terms of social media marketing. However, sustaining an audience is no easy feat. It’s not just about the industry…
Client Management… Keep Calm and Get Your Content Going 2 Mar 20202 Mar 2020 Working ahead is working smart and that’s why you need an editorial calendar. Optimized for mobiles, long bulky information is increasingly being reformatted and resized into scrollable content for users…
Advertising… Staying on Top of Social Media Updates 2 Sep 20192 Sep 2019 So, the internet’s been buzzing for quite some time now. These days, we’re bombarded with new releases of photo editors, vertical videos, design, and music apps almost on a daily…
Marketing… Influencer Marketing – Where to From Here? 1 Apr 201920 Jun 2019 The popularity of social media sites over the last two decades gave rise to a new and contemporary style of marketing, aka influencer marketing – involving a group of people…
Advertising… 4 Tips For Your Next #HashTag Campaign 1 Feb 201920 Jun 2019 It's been a month since the New Year, just enough time for most people to forget about their resolutions. You may laugh, but it's true. So, how can you ensure…
Advertising… Winning ‘hearts’ on Instagram 3 Dec 201820 Jun 2019 You don’t have to be cool to rule the (virtual) world. Brands are no longer hiding in cocoons, relying on heavyweight publishers for sponsored content. They’ve evolved into social butterflies…
Crisis Management… A practical approach to better dialogue 1 Oct 201820 Jun 2019 “Facts don’t care about your feelings” is a popular meme attributed to Ben Shapiro, the American writer, political commentator, and self-described member of the Intellectual Dark Web: an emerging cadre of new…
Crisis Management… Redefining the Customer Experience with AI 2 Apr 2018 Artificial Intelligence. It’s all around us. Think Amazon suggestions, Spotify picking your next song, Google search answers, Netflix recommendations and the list goes on. From speech-powered personal assistants like Siri…
Advertising… Real-Time Marketing: Make or Break? 1 Feb 20181 Feb 2018 Imagine a world without marketing. Brands would cease to exist, and the economy would probably collapse in no time. The world would be completely different. Businesses today all speak marketing.…
