Is Influencer Marketing Taking a Back Seat?

1 Apr 202331 Mar 2023

You'd think that social media is a hotbed of influencer marketing, where everything sells. But think again! With its hashtag trending on TikTok at 150.7 million views, de-influencing has taken…

Reimagining The Events Industry

1 Jul 202217 Aug 2022

Over the past two pandemic years, the world has undergone some major changes, a period of time that has seen the events industry, among others, come under huge pressure. With…

Tick. Tick. TikTok. Boom!

3 Feb 20221 Jun 2022

Unless you’ve been living under a rock, there’s no escaping the rise of TikTok, the latest social media app for sharing short videos. TikTok has skyrocketed in popularity over the…

OTT Streaming Steps into View

1 Feb 20219 Nov 2021

Prior to being pushed into the COVID-19 whirlpool, television was experiencing its golden age, with traditional linear and TV broadcasts rapidly evolving to offer an extensive library of content to…

Amp up your Digital Strategy

1 Apr 20209 Nov 2021

Many brands have already mastered the art of customer engagement in terms of social media marketing. However, sustaining an audience is no easy feat. It’s not just about the industry…

Keep Calm and Get Your Content Going

2 Mar 20202 Mar 2020

Working ahead is working smart and that’s why you need an editorial calendar. Optimized for mobiles, long bulky information is increasingly being reformatted and resized into scrollable content for users…

Staying on Top of Social Media Updates

2 Sep 20192 Sep 2019

So, the internet’s been buzzing for quite some time now. These days, we’re bombarded with new releases of photo editors, vertical videos, design, and music apps almost on a daily…

Influencer Marketing – Where to From Here?

1 Apr 201920 Jun 2019

The popularity of social media sites over the last two decades gave rise to a new and contemporary style of marketing, aka influencer marketing – involving a group of people…

4 Tips For Your Next #HashTag Campaign

1 Feb 201920 Jun 2019

It's been a month since the New Year, just enough time for most people to forget about their resolutions. You may laugh, but it's true. So, how can you ensure…

Winning ‘hearts’ on Instagram

3 Dec 201820 Jun 2019

You don’t have to be cool to rule the (virtual) world. Brands are no longer hiding in cocoons, relying on heavyweight publishers for sponsored content. They’ve evolved into social butterflies…