Marketing… Influencer Marketing – Where to From Here? 1 Apr 201920 Jun 2019 The popularity of social media sites over the last two decades gave rise to a new and contemporary style of marketing, aka influencer marketing – involving a group of people…
Advertising… 4 Tips For Your Next #HashTag Campaign 1 Feb 201920 Jun 2019 It's been a month since the New Year, just enough time for most people to forget about their resolutions. You may laugh, but it's true. So, how can you ensure…
Advertising… Winning ‘hearts’ on Instagram 3 Dec 201820 Jun 2019 You don’t have to be cool to rule the (virtual) world. Brands are no longer hiding in cocoons, relying on heavyweight publishers for sponsored content. They’ve evolved into social butterflies…
Crisis Management… A practical approach to better dialogue 1 Oct 201820 Jun 2019 “Facts don’t care about your feelings” is a popular meme attributed to Ben Shapiro, the American writer, political commentator, and self-described member of the Intellectual Dark Web: an emerging cadre of new…
Crisis Management… Redefining the Customer Experience with AI 2 Apr 2018 Artificial Intelligence. It’s all around us. Think Amazon suggestions, Spotify picking your next song, Google search answers, Netflix recommendations and the list goes on. From speech-powered personal assistants like Siri…
Advertising… Real-Time Marketing: Make or Break? 1 Feb 20181 Feb 2018 Imagine a world without marketing. Brands would cease to exist, and the economy would probably collapse in no time. The world would be completely different. Businesses today all speak marketing.…
Marketing… Ready or Not, Here Comes 2018! 1 Dec 2017 The end of the year marks a threshold and invites a pause for reflection. It's a great time to take stock of the year behind and look ahead. For CorpMedia,…
Advertising… The Mighty Millennial 2 Oct 2017 Caricatures have often represented Generation Y as a cohort of contradictions – the millennial is plugged in, yet notoriously distracted; engaged, but mostly in the realm of social networks; self-involved,…
Advertising… Hit Me with Your Best Shot! 4 Sep 2017 Instagram recently surpassed the 700 million user mark and that deserves a huge “Wow!” If you’re wondering about who, what, when, where, why and how, then you only need to…
Advertising… The Rise of the Influencers 1 Aug 20171 Aug 2017 Just last year, Instagram hit an incredible milestone of 600 million users. Combined with the recent launch of Instagram Live and the wildly successful Promoted Posts in 2013, Instagram’s strategic…
