Crisis Management… PR Crises: Defusing The Disaster 1 Mar 201920 Jun 2019 No publicity is bad publicity, right? If you’re in public relations (PR), you’ll beg to differ. PR crises are roadblocks that can appear from the most unexpected of places –…
Crisis Management… A practical approach to better dialogue 1 Oct 201820 Jun 2019 “Facts don’t care about your feelings” is a popular meme attributed to Ben Shapiro, the American writer, political commentator, and self-described member of the Intellectual Dark Web: an emerging cadre of new…
Advertising… Breaking: Bad News! 1 Aug 20181 Aug 2018 Delivering bad news is tough in any business. Whether it’s having to tell your vendors that you can no longer retain their services or informing an employee that he is…
Crisis Management… Redefining the Customer Experience with AI 2 Apr 2018 Artificial Intelligence. It’s all around us. Think Amazon suggestions, Spotify picking your next song, Google search answers, Netflix recommendations and the list goes on. From speech-powered personal assistants like Siri…
Crisis Management… Whose Line Is It Anyway? 3 Apr 201716 Apr 2017 In an increasingly digital age, online conversation plays a huge role in shaping brand opinion and anybody with an Internet connection can be a potential contributor. Your online reputation is…
Client Management… Keeping Cool in Hot Weather 1 Oct 2016 “You can’t have a business without having clients and unfortunately, where there are clients, there are also ‘difficult’ clients.” You can please some of the people some of the time…
Crisis Management… The Crisis Communications Playbook: What GM’s Mary Barra (and Every Leader) Needs to Know 1 Jun 20156 Jul 2015 Imagine that you were just named to a CEO position at a top corporation. This has to be one of the most thrilling adventures of your life. But after only…
Crisis Management… Social Media: Lethal Venom or Sweet Drug? 21 Oct 201421 Oct 2014 Social media is at the tip of every one’s tongue. As PR professionals, we don’t have a choice on whether we DO social media; the question is HOW WELL WE…
Client Management… Breaking Bad – Turning Negative Publicity Around 7 Oct 20137 Oct 2013 A well thought out and executed PR campaign is critical to successfully launching a product or business. Do it well and a PR program can help create awareness, drive initial…
Client Management… DON’T JUMP (THE GUN) INTO THE LINE OF FIRE 25 Mar 2013 Just like a marriage proposal, sometimes, we get overexcited about the news and just want to shout it out to the world – well, to anyone within earshot anyway. We…
