Advertising… Is Influencer Marketing Taking a Back Seat? 1 Apr 202331 Mar 2023 You'd think that social media is a hotbed of influencer marketing, where everything sells. But think again! With its hashtag trending on TikTok at 150.7 million views, de-influencing has taken…
Communications… How women leaders are set to soar in a post-pandemic world 3 May 202129 Apr 2021 During the Covid-19 crisis, we heard a lot about women leaders doing a better job and there’s new research to back that up. A UK study earlier this year showed…
Crisis Management… PR Crises: Defusing The Disaster 1 Mar 201920 Jun 2019 No publicity is bad publicity, right? If you’re in public relations (PR), you’ll beg to differ. PR crises are roadblocks that can appear from the most unexpected of places –…
Crisis Management… A practical approach to better dialogue 1 Oct 201820 Jun 2019 “Facts don’t care about your feelings” is a popular meme attributed to Ben Shapiro, the American writer, political commentator, and self-described member of the Intellectual Dark Web: an emerging cadre of new…
Advertising… Breaking: Bad News! 1 Aug 20181 Aug 2018 Delivering bad news is tough in any business. Whether it’s having to tell your vendors that you can no longer retain their services or informing an employee that he is…
Crisis Management… Redefining the Customer Experience with AI 2 Apr 2018 Artificial Intelligence. It’s all around us. Think Amazon suggestions, Spotify picking your next song, Google search answers, Netflix recommendations and the list goes on. From speech-powered personal assistants like Siri…
Crisis Management… Whose Line Is It Anyway? 3 Apr 201716 Apr 2017 In an increasingly digital age, online conversation plays a huge role in shaping brand opinion and anybody with an Internet connection can be a potential contributor. Your online reputation is…
Client Management… Keeping Cool in Hot Weather 1 Oct 2016 “You can’t have a business without having clients and unfortunately, where there are clients, there are also ‘difficult’ clients.” You can please some of the people some of the time…
Crisis Management… The Crisis Communications Playbook: What GM’s Mary Barra (and Every Leader) Needs to Know 1 Jun 20156 Jul 2015 Imagine that you were just named to a CEO position at a top corporation. This has to be one of the most thrilling adventures of your life. But after only…
Crisis Management… Social Media: Lethal Venom or Sweet Drug? 21 Oct 201421 Oct 2014 Social media is at the tip of every one’s tongue. As PR professionals, we don’t have a choice on whether we DO social media; the question is HOW WELL WE…
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