Uncategorized Data-Driven Marketing – A Matter of Privacy and Trust 1 Oct 2021 Thanks to a convergence of tools and technologies, brands today have unprecedented access to consumer data. This has opened up a world of new opportunities as marketers are better able…
Uncategorized Female Empowerment – Lost in Translation 1 Sep 20211 Sep 2021 Women empowerment has become a trending topic, especially in the last few years, spurred on by the #Time’sUp and #MeToo movements. In fact, marketing around women's empowerment reached a fever pitch as…
Uncategorized How Blockchain Can Help Combat Disinformation 2 Aug 202126 Jul 2021 In a world of instant access to information and connectivity, we are seeing an unprecedented level of fake news, fuelling disruption and disinformation, and undermining trust. Fake news is not…
Personal Skills… Fuzzy, Phoney, Gutless and Gassy 1 Jul 202129 Jun 2021 How poor dialogue can destroy your credibility Distilling the work of some of my favourite academics, a few years ago I proposed the simple idea that effective dialogue is characterised…
Uncategorized 5 Ways To Enhance Creativity For Problem Solving 1 Jun 20211 Jun 2021 Most businesses are designed to solve some type of problem; for example, selling a product that allows people to do something they would otherwise not be able to do, or…
Communications… How women leaders are set to soar in a post-pandemic world 3 May 202129 Apr 2021 During the Covid-19 crisis, we heard a lot about women leaders doing a better job and there’s new research to back that up. A UK study earlier this year showed…
Communications Back To The (New) Future 1 Apr 20211 Apr 2021 Following a year dominated by the pandemic, we are slowly but surely seeing a light at the end of the tunnel. With the deployment of vaccines, loosening of quarantine restrictions,…
Public Relations Your Headspace in the Workplace 1 Mar 20212 Mar 2021 There’s no denying it. Work has become more fast-paced, competitive, and let’s face it – even more stressful (even an exclamation mark gives me anxiety!). Well, you can blame it…
Advertising… OTT Streaming Steps into View 1 Feb 202115 Jan 2021 Prior to being pushed into the COVID-19 whirlpool, television was experiencing its golden age, with traditional linear and TV broadcasts rapidly evolving to offer an extensive library of content to…
Marketing B2B Marketing 2021: what the crystal ball might reveal 4 Jan 202123 Dec 2020 B2B 2020 had been a year of turmoil and, for many companies, of transformation. Perhaps the most obvious change has been in the huge shift for employees learning to work from home, while at…
