Communications… USPs not UFOs: Key Steps to Formulating Your Core Marketing Message 1 Nov 20221 Nov 2022 In today’s busy global marketplace, customers are overwhelmed with so many options on a daily basis. At the same time they want to understand (very quickly) what makes a product…
Communications… Cultivating Diversity, Equity and Inclusion At Work 3 Oct 20221 Nov 2022 Every Pride Month, International Women’s Day, Mental Health Awareness Month, companies are scrutinised over their website or logo rebranding, or marketing campaigns that seem to promote diversity, equity and inclusion…
Communications… 10 Common Phrases That Make You Sound Passive-Aggressive In The Workplace 1 Sep 20223 Oct 2022 Passive-aggressive behaviour is a pattern of indirectly expressing negative feelings instead of openly addressing them. It allows a person to express anger-related emotions without directly communicating these feelings. People expressing…
Communications… Do You Have The Gift Of The Gab? 1 Aug 20221 Sep 2022 Some people are blessed with the “gift of the gab” or the ability to speak with eloquence and fluency. They’re able to express their ideas in a clear and concise…
Communications… Reimagining The Events Industry 1 Jul 202217 Aug 2022 Over the past two pandemic years, the world has undergone some major changes, a period of time that has seen the events industry, among others, come under huge pressure. With…
Communications… Influencer Marketing Trending Upwards 1 Jun 20221 Jul 2022 Social media is an ever-changing beast. What’s trending one minute is over the next, which can leave even the world’s biggest brands lagging behind. So we thought we’d help you stay…
Public Relations… Rage Against The Disinformation Machine 4 May 20221 Jun 2022 Since Russia’s military invasion in Ukraine on February, the Kremlin government has stepped up its propaganda efforts to spread a deluge of misinformation aimed at its own citizens. To tighten the…
Communications… The Great Resignation: Time for The Great Reflection 5 Apr 20224 May 2022 The last two years have certainly been challenging with the coronavirus pandemic upending the daily lives of people around the world. For many, the economic impact has led to new…
Communications… Own Your Brand And They’ll Come Knocking 1 Mar 20228 Mar 2022 Personal branding isn't limited to those in the public eye, like celebrities and politicians. Everyone has a personal brand whether they realize it or not, and in today’s increasingly digital…
Communications… Tick. Tick. TikTok. Boom! 3 Feb 20221 Jun 2022 Unless you’ve been living under a rock, there’s no escaping the rise of TikTok, the latest social media app for sharing short videos. TikTok has skyrocketed in popularity over the…
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