Uncategorized Committing to Customer-Centricity 1 Sep 202024 Aug 2020 Amidst the rising global pandemic and economic crisis, brands continue to struggle with meeting consumer needs and are being forced into rethinking what customer care means. Evaluations of customer journeys…
Uncategorized Staying in Sight and Mind 3 Aug 202029 Jul 2020 Within the realm of PR and marketing, brands encounter a new trend almost every day. As the norm and influence of the internet and social media continue to be all…
Uncategorized Supercharge Your Brand with Foolproof Webinars 1 Jul 20204 Aug 2020 Along with the rest of the world, marketing teams face unprecedented challenges, triggered by the coronavirus pandemic which has forced down-stream decision-makers to work from home. In response, brands are…
Uncategorized Weathering the Storm and Winning! 1 Jun 202029 May 2020 What are brands doing to stay relevant? We’re living in unprecedented times as we continue to navigate the COVID-19 pandemic. The way we work (remotely), the way we live, the…
Uncategorized Best of Both Worlds, SEO and SEM. 4 May 202030 Apr 2020 In the era of digitization, one just can’t escape from using Google, Yahoo, Bing or any other search engine. Well, not unless you live in North Korea or in social…
Communications… What are You Doing in these Uncertain Times? 24 Apr 202024 Apr 2020 Social distancing and working from home are having a huge impact on our lives. Some of us are feeling isolated, others are coping well. Some are pursuing their own passions…
Advertising… Amp up your Digital Strategy 1 Apr 20201 Apr 2020 Many brands have already mastered the art of customer engagement in terms of social media marketing. However, sustaining an audience is no easy feat. It’s not just about the industry…
Client Management… Keep Calm and Get Your Content Going 2 Mar 20202 Mar 2020 Working ahead is working smart and that’s why you need an editorial calendar. Optimized for mobiles, long bulky information is increasingly being reformatted and resized into scrollable content for users…
Advertising… Maximize Your Social Reach (Organically) 3 Feb 202012 Feb 2020 More followers, more likes, more comments. In this digital age, brands literally live by these three phrases. Some want to get noticed so bad that they resort to purchasing followers…
Advertising… ‘Tis the Year of Personalized Customer Experience 1 Jan 202030 Dec 2019 Customer experience is the number one priority for many businesses. Seventy percent of all business decisions are made based on customer experience. Whether we recognize it or not, the…
