Public Relations Your Headspace in the Workplace 1 Mar 20212 Mar 2021 There’s no denying it. Work has become more fast-paced, competitive, and let’s face it – even more stressful (even an exclamation mark gives me anxiety!). Well, you can blame it…
Advertising… OTT Streaming Steps into View 1 Feb 202115 Jan 2021 Prior to being pushed into the COVID-19 whirlpool, television was experiencing its golden age, with traditional linear and TV broadcasts rapidly evolving to offer an extensive library of content to…
Marketing B2B Marketing 2021: what the crystal ball might reveal 4 Jan 202123 Dec 2020 B2B 2020 had been a year of turmoil and, for many companies, of transformation. Perhaps the most obvious change has been in the huge shift for employees learning to work from home, while at…
Advertising… Kick Start Your Brand Revival! 1 Dec 20201 Dec 2020 This year, we’re faced with a unique festive season that has yet to recover from the prolonged impact of the pandemic. Lifestyles have changed, consumers are buying differently, supply chains…
Marketing How AR Is Redefining Retail in the Pandemic 2 Nov 20202 Nov 2020 There can be no doubt (by now at least!) as to where we’re heading to in the future. The COVID pandemic has impacted us in every way as we adjust…
Uncategorized SEO 2.0: The EAT Principle 1 Oct 202030 Sep 2020 Did you know that 3 out of 4 smartphone users turn to online search engines for answers? In the face of fierce competition, digital marketers recognize that there is no…
Uncategorized Committing to Customer-Centricity 1 Sep 202024 Aug 2020 Amidst the rising global pandemic and economic crisis, brands continue to struggle with meeting consumer needs and are being forced into rethinking what customer care means. Evaluations of customer journeys…
Uncategorized Staying in Sight and Mind 3 Aug 202029 Jul 2020 Within the realm of PR and marketing, brands encounter a new trend almost every day. As the norm and influence of the internet and social media continue to be all…
