Generation Alpha – The Value of a New Generation

1 May 202328 Apr 2023

A New Generation Every generation brings with it new conventions, behaviors, and cultural phenomena that shape the world we know. While some of us can’t imagine living in the 22nd…

Is Influencer Marketing Taking a Back Seat?

1 Apr 202331 Mar 2023

You'd think that social media is a hotbed of influencer marketing, where everything sells. But think again! With its hashtag trending on TikTok at 150.7 million views, de-influencing has taken…

5 HOTTEST Marketing Trends in 2023

1 Mar 202328 Feb 2023

In this competitive, fast-moving Transformative Age, businesses cannot risk becoming obsolete, especially when it comes to marketing. The future of marketing, as we know it, is shaped by those who…

Reimagining The Events Industry

1 Jul 202217 Aug 2022

Over the past two pandemic years, the world has undergone some major changes, a period of time that has seen the events industry, among others, come under huge pressure. With…

Influencer Marketing Trending Upwards

1 Jun 20221 Jul 2022

Social media is an ever-changing beast. What’s trending one minute is over the next, which can leave even the world’s biggest brands lagging behind. So we thought we’d help you stay…

Rage Against The Disinformation Machine

4 May 20221 Jun 2022

Since Russia’s military invasion in Ukraine on February, the Kremlin government has stepped up its propaganda efforts to spread a deluge of misinformation aimed at its own citizens. To tighten the…

Tick. Tick. TikTok. Boom!

3 Feb 20221 Jun 2022

Unless you’ve been living under a rock, there’s no escaping the rise of TikTok, the latest social media app for sharing short videos. TikTok has skyrocketed in popularity over the…

Kick Start Your Brand Revival!

1 Dec 20201 Dec 2020

This year, we’re faced with a unique festive season that has yet to recover from the prolonged impact of the pandemic. Lifestyles have changed, consumers are buying differently, supply chains…

Keep Calm and Get Your Content Going

2 Mar 20202 Mar 2020

Working ahead is working smart and that’s why you need an editorial calendar. Optimized for mobiles, long bulky information is increasingly being reformatted and resized into scrollable content for users…

Maximize Your Social Reach (Organically)

3 Feb 20209 Nov 2021

More followers, more likes, more comments. In this digital age, brands literally live by these three phrases. Some want to get noticed so bad that they resort to purchasing followers…