Advertising… ‘Tis the Year of Personalized Customer Experience 1 Jan 202030 Dec 2019 Customer experience is the number one priority for many businesses. Seventy percent of all business decisions are made based on customer experience. Whether we recognize it or not, the…
Communications… Disconnect to Connect: Time for a Digital Detox 2 Dec 20192 Dec 2019 With a whopping 3.484 billion users across the globe, there’s no denying that social media platforms are a major source of news and information. These platforms are unique in the…
Advertising… 5 Ways to Get Over Your Fear of Public Speaking 1 Aug 201930 Jul 2019 We all want to be fearless public speakers. We dream of confidently striding onto the stage to give a speech or presentation, breaking the ice with the perfect joke, captivating…
Advertising… Why Right Time Marketing Matters 1 May 201920 Jun 2019 Real-time marketing used to be the traditional way to create brand awareness but with growing and changing client needs – the innovation of such strategies has become a growing necessity.…
Marketing… Influencer Marketing – Where to From Here? 1 Apr 201920 Jun 2019 The popularity of social media sites over the last two decades gave rise to a new and contemporary style of marketing, aka influencer marketing – involving a group of people…
Advertising… 4 Tips For Your Next #HashTag Campaign 1 Feb 201920 Jun 2019 It's been a month since the New Year, just enough time for most people to forget about their resolutions. You may laugh, but it's true. So, how can you ensure…
Advertising… Trends you just can’t ignore in the New Year! 2 Jan 201920 Jun 2019 Hello, 2019! The smell of fresh beginnings is in the air. How will the lessons learnt (or not) in 2018 prepare you for the new year ahead? Whatever the case…
Advertising… Winning ‘hearts’ on Instagram 3 Dec 201820 Jun 2019 You don’t have to be cool to rule the (virtual) world. Brands are no longer hiding in cocoons, relying on heavyweight publishers for sponsored content. They’ve evolved into social butterflies…
Client Management… Building a Community Behind an Event 31 Aug 201820 Jun 2019 “Event marketing is an extension of your content marketing. That’s the backbone to a really successful event.” – Stefanie Grieser, strategic marketing professional and author. Building a successful event requires…
Marketing… Conquering the Value of Reputation 1 Jun 20181 Jun 2018 When facing challenges presented by the current economic context, the response of the companies with a certain degree of resilience was swift. They adapted their strategic positioning and searched for…
