Communications… Rage Against The Disinformation Machine 4 May 20225 May 2022 Since Russia’s military invasion in Ukraine on February, the Kremlin government has stepped up its propaganda efforts to spread a deluge of misinformation aimed at its own citizens. To tighten the…
Communications… Tick. Tick. TikTok. Boom! 3 Feb 20228 Mar 2022 Unless you’ve been living under a rock, there’s no escaping the rise of TikTok, the latest social media app for sharing short videos. TikTok has skyrocketed in popularity over the…
Advertising… Kick Start Your Brand Revival! 1 Dec 20201 Dec 2020 This year, we’re faced with a unique festive season that has yet to recover from the prolonged impact of the pandemic. Lifestyles have changed, consumers are buying differently, supply chains…
Client Management… Keep Calm and Get Your Content Going 2 Mar 20202 Mar 2020 Working ahead is working smart and that’s why you need an editorial calendar. Optimized for mobiles, long bulky information is increasingly being reformatted and resized into scrollable content for users…
Advertising… Maximize Your Social Reach (Organically) 3 Feb 20209 Nov 2021 More followers, more likes, more comments. In this digital age, brands literally live by these three phrases. Some want to get noticed so bad that they resort to purchasing followers…
Advertising… ‘Tis the Year of Personalized Customer Experience 1 Jan 202030 Dec 2019 Customer experience is the number one priority for many businesses. Seventy percent of all business decisions are made based on customer experience. Whether we recognize it or not, the…
Communications… Disconnect to Connect: Time for a Digital Detox 2 Dec 20192 Dec 2019 With a whopping 3.484 billion users across the globe, there’s no denying that social media platforms are a major source of news and information. These platforms are unique in the…
Advertising… 5 Ways to Get Over Your Fear of Public Speaking 1 Aug 201930 Jul 2019 We all want to be fearless public speakers. We dream of confidently striding onto the stage to give a speech or presentation, breaking the ice with the perfect joke, captivating…
Advertising… Why Right Time Marketing Matters 1 May 201920 Jun 2019 Real-time marketing used to be the traditional way to create brand awareness but with growing and changing client needs – the innovation of such strategies has become a growing necessity.…
Marketing… Influencer Marketing – Where to From Here? 1 Apr 201920 Jun 2019 The popularity of social media sites over the last two decades gave rise to a new and contemporary style of marketing, aka influencer marketing – involving a group of people…
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