Advertising… Breaking: Bad News! 1 Aug 20181 Aug 2018 Delivering bad news is tough in any business. Whether it’s having to tell your vendors that you can no longer retain their services or informing an employee that he is…
Marketing… Conquering the Value of Reputation 1 Jun 20181 Jun 2018 When facing challenges presented by the current economic context, the response of the companies with a certain degree of resilience was swift. They adapted their strategic positioning and searched for…
Public Relations… Cause An(d) Effect – Building Relationships with Bloggers 2 Feb 20152 Feb 2015 Blogging, blogged, blogosphere, blogumentary, blogebrity….. And the list goes on. With the media world constantly evolving, PR agencies shouldn’t be surprised at the new blog-o-phenomenon. With the birth of digital…
Client Management… Making 2015 The Best Year Yet! 19 Dec 201419 Dec 2014 There’s something about a new year! Doesn’t it get you excited? New dreams, new goals, resolutions, plans, and new directions. The start of a new year is always filled with…
Advertising… Images in PR: 7 excuses and solutions 2 Dec 201419 Dec 2014 We’ve found there are six main reasons why PR practitioners and businesses avoid using images as part of their communications. We thought we'd suggest solutions to these problems so you…
Advertising… Digital Didn’t Kill The Traditional Star 28 Apr 201428 Apr 2014 Although people and businesses can talk directly to the media, a PR professional knows that the chances are very good that they do not have the fundamental principles of public…
Client Management… DON’T JUMP (THE GUN) INTO THE LINE OF FIRE 25 Mar 2013 Just like a marriage proposal, sometimes, we get overexcited about the news and just want to shout it out to the world – well, to anyone within earshot anyway. We…
Public Relations… The End Of PR As We Know It 27 Aug 201227 Aug 2012 While ‘Social Media and PR’ continues to rank highly in search engine terms (223 million according to Google, if you really wish to know), ‘Content Curation and PR’ is rapidly…
Client Management… Getting Over That “Sports” Hurdle 13 Aug 2012 Living under the spotlight of professional sports means a crisis can result from the mere accusation of wrongdoing and snowball under public scrutiny. The 2000 Olympics was infamous for the…
Public Relations… “That’s Hardly Newsworthy!” 6 Aug 2012 Stings, doesn’t it? It is easy to wade into the murky new world of media with high expectations – in reality, very few news stories actually make their way to…
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