Generation Alpha – The Value of a New Generation

1 May 202328 Apr 2023

A New Generation Every generation brings with it new conventions, behaviors, and cultural phenomena that shape the world we know. While some of us can’t imagine living in the 22nd…

Is Influencer Marketing Taking a Back Seat?

1 Apr 202331 Mar 2023

You'd think that social media is a hotbed of influencer marketing, where everything sells. But think again! With its hashtag trending on TikTok at 150.7 million views, de-influencing has taken…

5 HOTTEST Marketing Trends in 2023

1 Mar 202328 Feb 2023

In this competitive, fast-moving Transformative Age, businesses cannot risk becoming obsolete, especially when it comes to marketing. The future of marketing, as we know it, is shaped by those who…

RMNs are Transforming the Advertising Landscape

1 Feb 20239 Mar 2023

As e-commerce and the associated media offerings around the retail sector have grown rapidly over the last two years, consultancy firm McKinsey & Company believes it’s time to view the…

Getting Up To Speed With 5G

1 Dec 202216 Dec 2022

5G, which stands for fifth-generation cellular wireless network, is the next big development in network technology. As a cloud-based network that connects people on mobile devices to the internet 10…

USPs not UFOs: Key Steps to Formulating Your Core Marketing Message

1 Nov 20221 Dec 2022

In today’s busy global marketplace, customers are overwhelmed with so many options on a daily basis.  At the same time they want to understand (very quickly) what makes a product…

Cultivating Diversity, Equity and Inclusion At Work

3 Oct 20221 Nov 2022

Every Pride Month, International Women’s Day, Mental Health Awareness Month, companies are scrutinised over their website or logo rebranding, or marketing campaigns that seem to promote diversity, equity and inclusion…

10 Common Phrases That Make You Sound Passive-Aggressive In The Workplace

1 Sep 20223 Oct 2022

Passive-aggressive behaviour is a pattern of indirectly expressing negative feelings instead of openly addressing them. It allows a person to express anger-related emotions without directly communicating these feelings. People expressing…

Do You Have The Gift Of The Gab?

1 Aug 20221 Sep 2022

Some people are blessed with the “gift of the gab” or the ability to speak with eloquence and fluency. They’re able to express their ideas in a clear and concise…

Reimagining The Events Industry

1 Jul 202217 Aug 2022

Over the past two pandemic years, the world has undergone some major changes, a period of time that has seen the events industry, among others, come under huge pressure. With…