Is Influencer Marketing Taking a Back Seat?

1 Apr 202331 Mar 2023

You'd think that social media is a hotbed of influencer marketing, where everything sells. But think again! With its hashtag trending on TikTok at 150.7 million views, de-influencing has taken…

10 Common Phrases That Make You Sound Passive-Aggressive In The Workplace

1 Sep 20223 Oct 2022

Passive-aggressive behaviour is a pattern of indirectly expressing negative feelings instead of openly addressing them. It allows a person to express anger-related emotions without directly communicating these feelings. People expressing…

Do You Have The Gift Of The Gab?

1 Aug 20221 Sep 2022

Some people are blessed with the “gift of the gab” or the ability to speak with eloquence and fluency. They’re able to express their ideas in a clear and concise…

Own Your Brand And They’ll Come Knocking

1 Mar 20228 Mar 2022

Personal branding isn't limited to those in the public eye, like celebrities and politicians.  Everyone has a personal brand whether they realize it or not, and in today’s increasingly digital…

Fuzzy, Phoney, Gutless and Gassy

1 Jul 202129 Jun 2021

How poor dialogue can destroy your credibility Distilling the work of some of my favourite academics, a few years ago I proposed the simple idea that effective dialogue is characterised…

Keep Calm and Get Your Content Going

2 Mar 20202 Mar 2020

Working ahead is working smart and that’s why you need an editorial calendar. Optimized for mobiles, long bulky information is increasingly being reformatted and resized into scrollable content for users…

‘Tis the Year of Personalized Customer Experience

1 Jan 202030 Dec 2019

Customer experience is the number one priority for many businesses.   Seventy percent of all business decisions are made based on customer experience. Whether we recognize it or not, the…

Pitch with Purpose: Make Your Case

1 Nov 201911 Feb 2020

Pitching to the media can be a little daunting. It’s a skill that requires creative thinking, persuasive communication skills, and knowing when and how your story benefits the media and…

Communication Knows No (Physical) Barriers

1 Jul 20192 Jul 2019

  Today’s highly diverse, global marketplace brings many opportunities for companies to venture beyond their borders. The global economy has transformed the way we do business with companies that cater…

A practical approach to better dialogue

1 Oct 201820 Jun 2019

“Facts don’t care about your feelings” is a popular meme attributed to Ben Shapiro, the American writer, political commentator, and self-described member of the Intellectual Dark Web: an emerging cadre of new…