Communications… Reimagining The Events Industry 1 Jul 202217 Aug 2022 Over the past two pandemic years, the world has undergone some major changes, a period of time that has seen the events industry, among others, come under huge pressure. With…
Client Management… The Switch to Virtual Conferences: What We Learned 1 Nov 202118 Nov 2021 If the pandemic has taught us anything, it’s that virtual events are here to stay! We’ve been hosting our very own conference on aquaculture in the region for the past…
Advertising… 5 Ways to Get Over Your Fear of Public Speaking 1 Aug 201930 Jul 2019 We all want to be fearless public speakers. We dream of confidently striding onto the stage to give a speech or presentation, breaking the ice with the perfect joke, captivating…
Client Management… Building a Community Behind an Event 31 Aug 201820 Jun 2019 “Event marketing is an extension of your content marketing. That’s the backbone to a really successful event.” – Stefanie Grieser, strategic marketing professional and author. Building a successful event requires…
Advertising… Event Success: Steering Conversations into New Spaces 1 Sep 20161 Sep 2016 “A brand is no longer what we tell the consumer it is - it is what consumers tell each other it is.” - Scott Cook, co-founder of Intuit Behind each successful…
Events Management… So You’ve Got the Product Everyone Needs? 1 Sep 20151 Sep 2015 You’ve spent months or even years developing this product – you’re obviously going to be euphoric. But how are you going to build excitement around its release? Anyone who has…
Events Management Personal Branding for Introverts 4 Nov 20136 Jul 2015 I had just finished a talk at a leading technology company when an engineer approached me. “I liked your ideas about personal branding, and I can see how they’d work,”…
Events Management Conference Planning – Are You Ready to Roll? 2 Sep 20136 Jul 2015 Planners will cringe at the sight of this logistical nightmare. However the corporate and event planning industry is growing worldwide, and for PR practitioners it is almost impossible to steer…
Events Management… Hosting a Successful Media Launch 21 May 2012 When launching an event for a client, it’s not a one off activity. It should be a part of an over-arching strategy. Events provide companies with opportunities to extend their…
Advertising… The Art of Brevity: Effective Email Communication 12 Mar 20126 Jul 2015 It is with words as with sunbeams. The more they are condensed, the deeper they burn. ~ Robert Southey Research shows that there are a staggering 1.9 billion active email…
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