Advertising… Pitch with Purpose: Make Your Case 1 Nov 20191 Nov 2019 Pitching to the media can be a little daunting. It’s a skill that requires creative thinking, persuasive communication skills, and knowing when and how your story benefits the media and…
Advertising… Branding with Authenticity 1 Oct 20191 Oct 2019 Authenticity is an invaluable element of branding and is the key to a profitable business. Pause for a moment, if you will, and imagine the hundreds of images and videos…
Advertising… 5 Ways to Get Over Your Fear of Public Speaking 1 Aug 201930 Jul 2019 We all want to be fearless public speakers. We dream of confidently striding onto the stage to give a speech or presentation, breaking the ice with the perfect joke, captivating…
Client Management… Communication Knows No (Physical) Barriers 1 Jul 20192 Jul 2019 Today’s highly diverse, global marketplace brings many opportunities for companies to venture beyond their borders. The global economy has transformed the way we do business with companies that cater…
Client Management… The Podcast Explosion is Ripe for Disruption 3 Jun 201918 Jun 2019 Information, information, information! We just can’t seem to get enough! Facebook, Twitter, LinkedIn IGTV, Vlogs, YouTube – the list is endless. What am I missing here? Oh yes, podcast! Whether…
Client Management… Building a Community Behind an Event 31 Aug 201820 Jun 2019 “Event marketing is an extension of your content marketing. That’s the backbone to a really successful event.” – Stefanie Grieser, strategic marketing professional and author. Building a successful event requires…
Client Management… Driving Sales: What’s Your End Game? 1 Mar 2018 Lead generation has become a key focal point for B2B enterprises looking to make the most out of their marketing efforts with measurable results. While lead generation is an exercise measured…
Advertising… The Rise of the Influencers 1 Aug 20171 Aug 2017 Just last year, Instagram hit an incredible milestone of 600 million users. Combined with the recent launch of Instagram Live and the wildly successful Promoted Posts in 2013, Instagram’s strategic…
Advertising… Activism – The New ‘Sex’ that Sells 1 Jun 20172 Jun 2017 It’s out with sex and in with activism; marketing and branding specialists alike have dubbed 2017 as the year that “activism comes of age”. Following a series of polarizing elections…
Client Management… Keeping Cool in Hot Weather 1 Oct 2016 “You can’t have a business without having clients and unfortunately, where there are clients, there are also ‘difficult’ clients.” You can please some of the people some of the time…
