Advertising… Is Influencer Marketing Taking a Back Seat? 1 Apr 202331 Mar 2023 You'd think that social media is a hotbed of influencer marketing, where everything sells. But think again! With its hashtag trending on TikTok at 150.7 million views, de-influencing has taken…
Communications… Do You Have The Gift Of The Gab? 1 Aug 20221 Sep 2022 Some people are blessed with the “gift of the gab” or the ability to speak with eloquence and fluency. They’re able to express their ideas in a clear and concise…
Personal Skills… Fuzzy, Phoney, Gutless and Gassy 1 Jul 202129 Jun 2021 How poor dialogue can destroy your credibility Distilling the work of some of my favourite academics, a few years ago I proposed the simple idea that effective dialogue is characterised…
Client Management… The Podcast Explosion is Ripe for Disruption 3 Jun 201917 Aug 2022 Information, information, information! We just can’t seem to get enough! Facebook, Twitter, LinkedIn IGTV, Vlogs, YouTube – the list is endless. What am I missing here? Oh yes, podcast! Whether…
Personal Skills… Dare to Bare (Your Body) in Public 1 Nov 2017 (It’s not what you think!) We’ve all been there. Presenting to an audience can be nerve-wrecking as it is, so the last thing you want to worry about is positioning…
Marketing… Power Up Your Presentation! 22 Oct 2012 Presentations don’t just communicate an idea, but also help start conversations and build relationships. To deliver a good presentation, you need to realize that presentation skills are as important as…
Client Management… Out of the Frying Pan but Not into the Fire – Planning for the Unthinkable! 5 Mar 20126 Jul 2015 "When written in Chinese, the word 'crisis' is composed of two characters - one represents danger, and the other represents opportunity." - John F Kennedy, 35th U.S. President. Crisis communication…
Client Management… So You Think You Can Write . . . A Speech? 20 Feb 20126 Jul 2015 One of the toughest skills to master is the art and science of crafting a memorable speech. Penning a persuasive prose takes lots of blood, sweat and tears. For many…
Public Speaking What’s So Funny? 31 Oct 201110 Jan 2012 Injecting humour in your speech is a great way to wake up the audience to the sound of your voice! We’ve all been there at one time or another, suffering…
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