Personal Skills… Fuzzy, Phoney, Gutless and Gassy 1 Jul 202129 Jun 2021 How poor dialogue can destroy your credibility Distilling the work of some of my favourite academics, a few years ago I proposed the simple idea that effective dialogue is characterised…
Public Relations Your Headspace in the Workplace 1 Mar 20212 Mar 2021 There’s no denying it. Work has become more fast-paced, competitive, and let’s face it – even more stressful (even an exclamation mark gives me anxiety!). Well, you can blame it…
Communications… What are You Doing in these Uncertain Times? 24 Apr 202024 Apr 2020 Social distancing and working from home are having a huge impact on our lives. Some of us are feeling isolated, others are coping well. Some are pursuing their own passions…
Client Management… Keep Calm and Get Your Content Going 2 Mar 20202 Mar 2020 Working ahead is working smart and that’s why you need an editorial calendar. Optimized for mobiles, long bulky information is increasingly being reformatted and resized into scrollable content for users…
Advertising… ‘Tis the Year of Personalized Customer Experience 1 Jan 202030 Dec 2019 Customer experience is the number one priority for many businesses. Seventy percent of all business decisions are made based on customer experience. Whether we recognize it or not, the…
Communications… Disconnect to Connect: Time for a Digital Detox 2 Dec 20192 Dec 2019 With a whopping 3.484 billion users across the globe, there’s no denying that social media platforms are a major source of news and information. These platforms are unique in the…
Advertising… Pitch with Purpose: Make Your Case 1 Nov 201911 Feb 2020 Pitching to the media can be a little daunting. It’s a skill that requires creative thinking, persuasive communication skills, and knowing when and how your story benefits the media and…
Advertising… Staying on Top of Social Media Updates 2 Sep 20192 Sep 2019 So, the internet’s been buzzing for quite some time now. These days, we’re bombarded with new releases of photo editors, vertical videos, design, and music apps almost on a daily…
Client Management… The Podcast Explosion is Ripe for Disruption 3 Jun 201918 Jun 2019 Information, information, information! We just can’t seem to get enough! Facebook, Twitter, LinkedIn IGTV, Vlogs, YouTube – the list is endless. What am I missing here? Oh yes, podcast! Whether…
Advertising… Why Right Time Marketing Matters 1 May 201920 Jun 2019 Real-time marketing used to be the traditional way to create brand awareness but with growing and changing client needs – the innovation of such strategies has become a growing necessity.…
