Generation Alpha – The Value of a New Generation

1 May 202328 Apr 2023

A New Generation Every generation brings with it new conventions, behaviors, and cultural phenomena that shape the world we know. While some of us can’t imagine living in the 22nd…

5 HOTTEST Marketing Trends in 2023

1 Mar 202328 Feb 2023

In this competitive, fast-moving Transformative Age, businesses cannot risk becoming obsolete, especially when it comes to marketing. The future of marketing, as we know it, is shaped by those who…

Rage Against The Disinformation Machine

4 May 20221 Jun 2022

Since Russia’s military invasion in Ukraine on February, the Kremlin government has stepped up its propaganda efforts to spread a deluge of misinformation aimed at its own citizens. To tighten the…

Fuzzy, Phoney, Gutless and Gassy

1 Jul 202129 Jun 2021

How poor dialogue can destroy your credibility Distilling the work of some of my favourite academics, a few years ago I proposed the simple idea that effective dialogue is characterised…

Your Headspace in the Workplace

1 Mar 20212 Mar 2021

There’s no denying it. Work has become more fast-paced, competitive, and let’s face it – even more stressful (even an exclamation mark gives me anxiety!).  Well, you can blame it…

What are You Doing in these Uncertain Times?

24 Apr 202024 Apr 2020

Social distancing and working from home are having a huge impact on our lives. Some of us are feeling isolated, others are coping well. Some are pursuing their own passions…

Keep Calm and Get Your Content Going

2 Mar 20202 Mar 2020

Working ahead is working smart and that’s why you need an editorial calendar. Optimized for mobiles, long bulky information is increasingly being reformatted and resized into scrollable content for users…

‘Tis the Year of Personalized Customer Experience

1 Jan 202030 Dec 2019

Customer experience is the number one priority for many businesses.   Seventy percent of all business decisions are made based on customer experience. Whether we recognize it or not, the…

Disconnect to Connect: Time for a Digital Detox

2 Dec 20192 Dec 2019

With a whopping 3.484 billion users across the globe, there’s no denying that social media platforms are a major source of news and information. These platforms are unique in the…

Pitch with Purpose: Make Your Case

1 Nov 201911 Feb 2020

Pitching to the media can be a little daunting. It’s a skill that requires creative thinking, persuasive communication skills, and knowing when and how your story benefits the media and…