Advertising… Pitch with Purpose: Make Your Case 1 Nov 20191 Nov 2019 Pitching to the media can be a little daunting. It’s a skill that requires creative thinking, persuasive communication skills, and knowing when and how your story benefits the media and…
Advertising… Staying on Top of Social Media Updates 2 Sep 20192 Sep 2019 So, the internet’s been buzzing for quite some time now. These days, we’re bombarded with new releases of photo editors, vertical videos, design, and music apps almost on a daily…
Client Management… The Podcast Explosion is Ripe for Disruption 3 Jun 201918 Jun 2019 Information, information, information! We just can’t seem to get enough! Facebook, Twitter, LinkedIn IGTV, Vlogs, YouTube – the list is endless. What am I missing here? Oh yes, podcast! Whether…
Advertising… Why Right Time Marketing Matters 1 May 201920 Jun 2019 Real-time marketing used to be the traditional way to create brand awareness but with growing and changing client needs – the innovation of such strategies has become a growing necessity.…
Marketing… Influencer Marketing – Where to From Here? 1 Apr 201920 Jun 2019 The popularity of social media sites over the last two decades gave rise to a new and contemporary style of marketing, aka influencer marketing – involving a group of people…
Crisis Management… PR Crises: Defusing The Disaster 1 Mar 201920 Jun 2019 No publicity is bad publicity, right? If you’re in public relations (PR), you’ll beg to differ. PR crises are roadblocks that can appear from the most unexpected of places –…
Advertising… Do You Want to Hear a Story? 1 Nov 201820 Jun 2019 People in general have an insatiable appetite, craving a tender story to sink their teeth into. Commercials or Ads, laden with emotions can invoke a plethora of feelings within a…
Advertising… Ethical Advertising: Does It Pay to Do Good? 2 Jul 20182 Jul 2018 Advertising is an important facet of business. Businesses are in the game to earn profits and advertising helps with just that – bringing the products to a wider reach by…
Marketing… Conquering the Value of Reputation 1 Jun 20181 Jun 2018 When facing challenges presented by the current economic context, the response of the companies with a certain degree of resilience was swift. They adapted their strategic positioning and searched for…
Marketing… The Art of Winning Hearts (and Dollars) 2 May 2018 In this age of faceless interactions and digital transactions, is it any wonder that we keep yearning for something real, something genuine? In the world of marketing, when it comes…
