Advertising… Activism – The New ‘Sex’ that Sells 1 Jun 20172 Jun 2017 It’s out with sex and in with activism; marketing and branding specialists alike have dubbed 2017 as the year that “activism comes of age”. Following a series of polarizing elections…
Charity… Gen Z: The Voice of a New Generation 1 Aug 20161 Aug 2016 Humans have long corralled themselves into generational categories with the belief that one’s social, economic time-period and environment will effectively shape them into individuals with similar interests and behavior. Baby…
Charity… Nonprofit Communications: Surviving the Frontline 1 May 20154 May 2015 In this age of information clutter, the concept of marketing communications for nonprofits seems all too sales-centric and too fuelled by money. Many nonprofits struggle with this concept, asking themselves…
Charity… ‘Tis the Season for Giving Back 17 Dec 201217 Dec 2012 The year is winding down, Christmas is around the corner, and everyone’s slowing down to catch their breath as the year comes to a close. With festivities buzzing, we tend…
Charity Communicating with a Purpose: Generating Publicity for Non-Profits 22 Aug 201110 Jan 2012 Despite the impending double-dip recession and talk about doom and gloom – there seems to be no let up in the number of charitable organizations and non-profits popping up across…
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