Advertising… 5 HOTTEST Marketing Trends in 2023 1 Mar 202328 Feb 2023 In this competitive, fast-moving Transformative Age, businesses cannot risk becoming obsolete, especially when it comes to marketing. The future of marketing, as we know it, is shaped by those who…
Personal Skills… Fuzzy, Phoney, Gutless and Gassy 1 Jul 202129 Jun 2021 How poor dialogue can destroy your credibility Distilling the work of some of my favourite academics, a few years ago I proposed the simple idea that effective dialogue is characterised…
Social Media Follow That Bird! 28 Oct 20136 Jul 2015 News, blogs, opinions – Twitter is one of the most popular social networks for spreading ideas. It has revolutionized the way millions of people consume news. With 288 million active…
Public Relations… Coming To You Live! 21 Oct 20136 Jul 2015 In the ruthless digital storm of today, it is no longer “I am blogging this” but “I am blogging this now” that will keep your readers hooked. Live blogging can…
Public Relations When Your Communication Styles Don’t Match 14 Oct 20136 Jul 2015 Why do people who consider themselves good communicators often fail to actually hear each other? Often it’s due to a mismatch of styles: To someone who prefers to vent, someone…
Client Management… Breaking Bad – Turning Negative Publicity Around 7 Oct 20137 Oct 2013 A well thought out and executed PR campaign is critical to successfully launching a product or business. Do it well and a PR program can help create awareness, drive initial…
Advertising… What’s the Point of Creativity? 23 Sep 20136 Jul 2015 Creativity and innovation are hot topics these days, and they are being studied more frequently and intensely. Great observations have come of the attention, as Will Burns writes for Forbes:…
Advertising… Our 3S of Rebranding – Reflections on “Pulling a Miley” 9 Sep 20136 Jul 2015 “If you are not a brand, you are a commodity.” — Philip Kotler Pulling a Miley is officially a thing. For those strangely not in the know, the term, coined after…
Events Management Conference Planning – Are You Ready to Roll? 2 Sep 20136 Jul 2015 Planners will cringe at the sight of this logistical nightmare. However the corporate and event planning industry is growing worldwide, and for PR practitioners it is almost impossible to steer…
Marketing… KEY MESSAGES – WHAT’S YOUR STORY? 26 Aug 20136 Jul 2015 The first and most important component of any PR campaign strategy is to establish your core message(s) at the outset. Clearly defined core or key messages provide the opportunity to…
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