Advertising… Ethical Advertising: Does It Pay to Do Good? 2 Jul 20182 Jul 2018 Advertising is an important facet of business. Businesses are in the game to earn profits and advertising helps with just that – bringing the products to a wider reach by…
Public Relations… Seriously….. Are you listening? 1 Oct 201523 Sep 2015 Social. Okay, social media, got it. Listening. Hmm… so it’s okay to just sit and listen? Amid all the social media chatter today, with 500 million daily messages sent on…
Client Management… Taming the Beast – Managing Client Expectations 2 Mar 2015 Every firm has that one client – the one who monopolizes your time, frustrates all the other staff or makes unreasonable demands. But are your clients always right and should…
Events Management Personal Branding for Introverts 4 Nov 20136 Jul 2015 I had just finished a talk at a leading technology company when an engineer approached me. “I liked your ideas about personal branding, and I can see how they’d work,”…
Social Media Twitter Envy: Followship doesn’t mean fellowship 30 Sep 20136 Jul 2015 Twitter’s upcoming I.P.O, valued at USD $10 billion according to analysts, will definitely be another market-shaking event. The IPO market has been relatively quiet since Facebook’s USD $16 billion stock…
Public Relations Body Language – Make it Work! 16 Sep 20136 Jul 2015 Vocal training can help you succeed in getting more publicity but don't forget the role body language plays in your delivery. Body language is the oldest and most trusted language…
Public Relations Communication Blunders – Recipe for Disaster 12 Aug 20136 Jul 2015 As humans, we are generally pretty good at creating communication tools. The reality is that we are actually not great communicators. There are two main reasons for this: not sufficiently…
Advertising… Enough with the Evils: The Power of Social Media 13 May 201313 May 2013 The average individual living in a city is exposed to close to 5000 images every single day. Just think about it- 5,000 images! Consumers are saturated to the brim and…
Client Management… Client Engagement – Mind the Gap 6 May 2013 Most businesses today are familiar with the term “Customer/Client Engagement” and are doing various forms of it on a daily basis. Very few, however, are taking the time to properly…
Personal Skills… Reaping the Rewards of Research 18 Feb 2013 The benefits of incorporating market research into communications strategies have been well documented, but market research deployed without well-defined goals produces little result. Fewer areas of communications have more clearly…
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