5 HOTTEST Marketing Trends in 2023

1 Mar 202328 Feb 2023

In this competitive, fast-moving Transformative Age, businesses cannot risk becoming obsolete, especially when it comes to marketing. The future of marketing, as we know it, is shaped by those who…

RMNs are Transforming the Advertising Landscape

1 Feb 20239 Mar 2023

As e-commerce and the associated media offerings around the retail sector have grown rapidly over the last two years, consultancy firm McKinsey & Company believes it’s time to view the…

Top 2022 SEO Trends You Need To Be Ready For

3 Jan 202212 Jan 2022

Regulations are changing. Algorithms are evolving. And the job of Search Engine Optimization (SEO) marketers are becoming more competitive and grueling than ever before. It’s common knowledge that search engines…

Female Empowerment – Lost in Translation

1 Sep 20211 Sep 2021

Women empowerment has become a trending topic, especially in the last few years, spurred on by the #Time’sUp and #MeToo movements. In fact, marketing around women's empowerment reached a fever pitch as…

Fuzzy, Phoney, Gutless and Gassy

1 Jul 202129 Jun 2021

How poor dialogue can destroy your credibility Distilling the work of some of my favourite academics, a few years ago I proposed the simple idea that effective dialogue is characterised…

Committing to Customer-Centricity

1 Sep 20209 Nov 2021

Amidst the rising global pandemic and economic crisis, brands continue to struggle with meeting consumer needs and are being forced into rethinking what customer care means. Evaluations of customer journeys…

Supercharge Your Brand with Foolproof Webinars

1 Jul 20209 Nov 2021

Along with the rest of the world, marketing teams face unprecedented challenges, triggered by the coronavirus pandemic which has forced down-stream decision-makers to work from home. In response, brands are…

5 Ways to Get Over Your Fear of Public Speaking

1 Aug 201930 Jul 2019

We all want to be fearless public speakers. We dream of confidently striding onto the stage to give a speech or presentation, breaking the ice with the perfect joke, captivating…

PR Crises: Defusing The Disaster

1 Mar 201920 Jun 2019

No publicity is bad publicity, right? If you’re in public relations (PR), you’ll beg to differ. PR crises are roadblocks that can appear from the most unexpected of places –…

Ethical Advertising: Does It Pay to Do Good?

2 Jul 20182 Jul 2018

  Advertising is an important facet of business. Businesses are in the game to earn profits and advertising helps with just that – bringing the products to a wider reach by…