5 HOTTEST Marketing Trends in 2023

1 Mar 202328 Feb 2023

In this competitive, fast-moving Transformative Age, businesses cannot risk becoming obsolete, especially when it comes to marketing. The future of marketing, as we know it, is shaped by those who…

RMNs are Transforming the Advertising Landscape

1 Feb 20239 Mar 2023

As e-commerce and the associated media offerings around the retail sector have grown rapidly over the last two years, consultancy firm McKinsey & Company believes it’s time to view the…

Fuzzy, Phoney, Gutless and Gassy

1 Jul 202129 Jun 2021

How poor dialogue can destroy your credibility Distilling the work of some of my favourite academics, a few years ago I proposed the simple idea that effective dialogue is characterised…

Staying on Top of Social Media Updates

2 Sep 20192 Sep 2019

So, the internet’s been buzzing for quite some time now. These days, we’re bombarded with new releases of photo editors, vertical videos, design, and music apps almost on a daily…

5 Ways to Get Over Your Fear of Public Speaking

1 Aug 201930 Jul 2019

We all want to be fearless public speakers. We dream of confidently striding onto the stage to give a speech or presentation, breaking the ice with the perfect joke, captivating…

Do You Want to Hear a Story?

1 Nov 201820 Jun 2019

People in general have an insatiable appetite, craving a tender story to sink their teeth into. Commercials or Ads, laden with emotions can invoke a plethora of feelings within a…

PR and the Media: Stop Killing Everything in a 1000 Mile Radius!

5 Jan 20159 Jan 2015

No relationship is perfect. Even Disney acclaims to this fact when ‘Frozen’ female-lead Anna, ends up with Kristoff, rather than ‘pretty boy’ Prince Hans. At the end of the film,…

Personal Branding for Introverts

4 Nov 20136 Jul 2015

I had just finished a talk at a leading technology company when an engineer approached me. “I liked your ideas about personal branding, and I can see how they’d work,”…

Follow That Bird!

28 Oct 20136 Jul 2015

News, blogs, opinions – Twitter is one of the most popular social networks for spreading ideas. It has revolutionized the way millions of people consume news. With 288 million active…

Coming To You Live!

21 Oct 20136 Jul 2015

In the ruthless digital storm of today, it is no longer “I am blogging this” but “I am blogging this now” that will keep your readers hooked. Live blogging can…