Advertising… 5 HOTTEST Marketing Trends in 2023 1 Mar 202328 Feb 2023 In this competitive, fast-moving Transformative Age, businesses cannot risk becoming obsolete, especially when it comes to marketing. The future of marketing, as we know it, is shaped by those who…
Communications… Influencer Marketing Trending Upwards 1 Jun 20221 Jul 2022 Social media is an ever-changing beast. What’s trending one minute is over the next, which can leave even the world’s biggest brands lagging behind. So we thought we’d help you stay…
Public Relations… Rage Against The Disinformation Machine 4 May 20221 Jun 2022 Since Russia’s military invasion in Ukraine on February, the Kremlin government has stepped up its propaganda efforts to spread a deluge of misinformation aimed at its own citizens. To tighten the…
Marketing B2B Marketing 2021: what the crystal ball might reveal 4 Jan 202123 Dec 2020 B2B 2020 had been a year of turmoil and, for many companies, of transformation. Perhaps the most obvious change has been in the huge shift for employees learning to work from home, while at…
Advertising… Pitch with Purpose: Make Your Case 1 Nov 201911 Feb 2020 Pitching to the media can be a little daunting. It’s a skill that requires creative thinking, persuasive communication skills, and knowing when and how your story benefits the media and…
Client Management… The Podcast Explosion is Ripe for Disruption 3 Jun 201917 Aug 2022 Information, information, information! We just can’t seem to get enough! Facebook, Twitter, LinkedIn IGTV, Vlogs, YouTube – the list is endless. What am I missing here? Oh yes, podcast! Whether…
Online Business Tools… The Russians are Coming! 2 May 201722 May 2017 Between fake news, fake apps, and “alternative” facts, there seems to be no let-up in the barrage of misleading and outright false messaging. Fake news is not new, but its…
Public Relations PR and the Media: Stop Killing Everything in a 1000 Mile Radius! 5 Jan 20159 Jan 2015 No relationship is perfect. Even Disney acclaims to this fact when ‘Frozen’ female-lead Anna, ends up with Kristoff, rather than ‘pretty boy’ Prince Hans. At the end of the film,…
Events Management Conference Planning – Are You Ready to Roll? 2 Sep 20136 Jul 2015 Planners will cringe at the sight of this logistical nightmare. However the corporate and event planning industry is growing worldwide, and for PR practitioners it is almost impossible to steer…
Marketing… KEY MESSAGES – WHAT’S YOUR STORY? 26 Aug 20136 Jul 2015 The first and most important component of any PR campaign strategy is to establish your core message(s) at the outset. Clearly defined core or key messages provide the opportunity to…
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