How AR Is Redefining Retail in the Pandemic

2 Nov 20202 Nov 2020

There can be no doubt (by now at least!) as to where we’re heading to in the future.  The COVID pandemic has impacted us in every way as we adjust…

Committing to Customer-Centricity

1 Sep 20209 Nov 2021

Amidst the rising global pandemic and economic crisis, brands continue to struggle with meeting consumer needs and are being forced into rethinking what customer care means. Evaluations of customer journeys…

Supercharge Your Brand with Foolproof Webinars

1 Jul 20209 Nov 2021

Along with the rest of the world, marketing teams face unprecedented challenges, triggered by the coronavirus pandemic which has forced down-stream decision-makers to work from home. In response, brands are…

Amp up your Digital Strategy

1 Apr 20209 Nov 2021

Many brands have already mastered the art of customer engagement in terms of social media marketing. However, sustaining an audience is no easy feat. It’s not just about the industry…

Pitch with Purpose: Make Your Case

1 Nov 201911 Feb 2020

Pitching to the media can be a little daunting. It’s a skill that requires creative thinking, persuasive communication skills, and knowing when and how your story benefits the media and…

Branding with Authenticity

1 Oct 20191 Oct 2019

Authenticity is an invaluable element of branding and is the key to a profitable business. Pause for a moment, if you will, and imagine the hundreds of images and videos…

The Podcast Explosion is Ripe for Disruption

3 Jun 201917 Aug 2022

Information, information, information!  We just can’t seem to get enough!  Facebook, Twitter, LinkedIn IGTV, Vlogs, YouTube – the list is endless.  What am I missing here?  Oh yes, podcast! Whether…

Influencer Marketing – Where to From Here?

1 Apr 201920 Jun 2019

The popularity of social media sites over the last two decades gave rise to a new and contemporary style of marketing, aka influencer marketing – involving a group of people…

4 Tips For Your Next #HashTag Campaign

1 Feb 201920 Jun 2019

It's been a month since the New Year, just enough time for most people to forget about their resolutions. You may laugh, but it's true. So, how can you ensure…

Do You Want to Hear a Story?

1 Nov 201820 Jun 2019

People in general have an insatiable appetite, craving a tender story to sink their teeth into. Commercials or Ads, laden with emotions can invoke a plethora of feelings within a…