Advertising… Our 3S of Rebranding – Reflections on “Pulling a Miley” 9 Sep 20136 Jul 2015 “If you are not a brand, you are a commodity.” — Philip Kotler Pulling a Miley is officially a thing. For those strangely not in the know, the term, coined after…
Marketing… KEY MESSAGES – WHAT’S YOUR STORY? 26 Aug 20136 Jul 2015 The first and most important component of any PR campaign strategy is to establish your core message(s) at the outset. Clearly defined core or key messages provide the opportunity to…