Client Management… Breaking Bad – Turning Negative Publicity Around 7 Oct 20137 Oct 2013 A well thought out and executed PR campaign is critical to successfully launching a product or business. Do it well and a PR program can help create awareness, drive initial…
Personal Skills… Reaping the Rewards of Research 18 Feb 2013 The benefits of incorporating market research into communications strategies have been well documented, but market research deployed without well-defined goals produces little result. Fewer areas of communications have more clearly…
Uncategorized From The Outside Looking In, PR vs Advertising 4 Feb 2013 When I first started working in this office 3 months ago, I barely understood what the term “public relations” meant. I had no background in communications and only had a…
Advertising… Clash of the Titans: Advertising vs. Public Relations 12 Dec 20119 Jan 2012 Advertising and public relations are important marketing tools; knowing the difference can help businesses reach their target market and achieve their objectives. Advertising and public relations can be exceptionally good…
Media Interviews… The 7 Deadly Sins of Television Interviews 29 Nov 201110 Jan 2012 Cecelia Haddad, Evoke PR Network In the world of news there are a multitude of sins that can have an adverse effect on the person being interviewed and/or the organisation…
Crisis Management Managing that Disaster Date with the Media 21 Nov 201110 Jan 2012 A sound damage control plan could mean the difference between a minor blip and getting doors shut in your face for good! The “C” word seems to be the new…
Public Relations Media Pitch or Press Release? 8 Nov 201110 Jan 2012 Pitches and press releases are the two basic tools in any PR campaign. Knowing when to use one or the other is key to generating the right publicity for your…
Public Speaking What’s So Funny? 31 Oct 201110 Jan 2012 Injecting humour in your speech is a great way to wake up the audience to the sound of your voice! We’ve all been there at one time or another, suffering…
Public Relations… Are You Ready For A Blog Party? 24 Oct 201110 Jan 2012 You’ve facebooked, you’ve tweeted, you’ve spread the virus (the good ones anyway!) and you’ve hurled yourself into the blogosphere. Are people interested in what you have to say? Let’s talk…
Advertising KISS and Make Up (a great copy)! 17 Oct 201110 Jan 2012 Clear, concise, and credible writing is an essential element of any successful business communication, from ad copy to web page content. Readers today are exposed to a plethora of information…
