Marketing… The Art of Winning Hearts (and Dollars) 2 May 2018 In this age of faceless interactions and digital transactions, is it any wonder that we keep yearning for something real, something genuine? In the world of marketing, when it comes…
Marketing… Ready or Not, Here Comes 2018! 1 Dec 2017 The end of the year marks a threshold and invites a pause for reflection. It's a great time to take stock of the year behind and look ahead. For CorpMedia,…
Public Relations… Seriously….. Are you listening? 1 Oct 201523 Sep 2015 Social. Okay, social media, got it. Listening. Hmm… so it’s okay to just sit and listen? Amid all the social media chatter today, with 500 million daily messages sent on…
Charity… Nonprofit Communications: Surviving the Frontline 1 May 20154 May 2015 In this age of information clutter, the concept of marketing communications for nonprofits seems all too sales-centric and too fuelled by money. Many nonprofits struggle with this concept, asking themselves…
Advertising… Images in PR: 7 excuses and solutions 2 Dec 201419 Dec 2014 We’ve found there are six main reasons why PR practitioners and businesses avoid using images as part of their communications. We thought we'd suggest solutions to these problems so you…
Client Management… Breaking Bad – Turning Negative Publicity Around 7 Oct 20137 Oct 2013 A well thought out and executed PR campaign is critical to successfully launching a product or business. Do it well and a PR program can help create awareness, drive initial…
Personal Skills… Reaping the Rewards of Research 18 Feb 2013 The benefits of incorporating market research into communications strategies have been well documented, but market research deployed without well-defined goals produces little result. Fewer areas of communications have more clearly…
Uncategorized From The Outside Looking In, PR vs Advertising 4 Feb 2013 When I first started working in this office 3 months ago, I barely understood what the term “public relations” meant. I had no background in communications and only had a…
Advertising… Clash of the Titans: Advertising vs. Public Relations 12 Dec 20119 Jan 2012 Advertising and public relations are important marketing tools; knowing the difference can help businesses reach their target market and achieve their objectives. Advertising and public relations can be exceptionally good…
Media Interviews… The 7 Deadly Sins of Television Interviews 29 Nov 201110 Jan 2012 Cecelia Haddad, Evoke PR Network In the world of news there are a multitude of sins that can have an adverse effect on the person being interviewed and/or the organisation…
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