5 HOTTEST Marketing Trends in 2023

1 Mar 202328 Feb 2023

In this competitive, fast-moving Transformative Age, businesses cannot risk becoming obsolete, especially when it comes to marketing. The future of marketing, as we know it, is shaped by those who…

RMNs are Transforming the Advertising Landscape

1 Feb 20239 Mar 2023

As e-commerce and the associated media offerings around the retail sector have grown rapidly over the last two years, consultancy firm McKinsey & Company believes it’s time to view the…

Getting Up To Speed With 5G

1 Dec 202216 Dec 2022

5G, which stands for fifth-generation cellular wireless network, is the next big development in network technology. As a cloud-based network that connects people on mobile devices to the internet 10…

10 Common Phrases That Make You Sound Passive-Aggressive In The Workplace

1 Sep 20223 Oct 2022

Passive-aggressive behaviour is a pattern of indirectly expressing negative feelings instead of openly addressing them. It allows a person to express anger-related emotions without directly communicating these feelings. People expressing…

Influencer Marketing Trending Upwards

1 Jun 20221 Jul 2022

Social media is an ever-changing beast. What’s trending one minute is over the next, which can leave even the world’s biggest brands lagging behind. So we thought we’d help you stay…

Top 2022 SEO Trends You Need To Be Ready For

3 Jan 202212 Jan 2022

Regulations are changing. Algorithms are evolving. And the job of Search Engine Optimization (SEO) marketers are becoming more competitive and grueling than ever before. It’s common knowledge that search engines…

Sustainability – Brand Communication and Reputation

1 Dec 2021

While sustainability marketing may have succeeded in getting people to buy new products in the past, this is no longer the case. These days, having a good product is not…

Female Empowerment – Lost in Translation

1 Sep 20211 Sep 2021

Women empowerment has become a trending topic, especially in the last few years, spurred on by the #Time’sUp and #MeToo movements. In fact, marketing around women's empowerment reached a fever pitch as…

Fuzzy, Phoney, Gutless and Gassy

1 Jul 202129 Jun 2021

How poor dialogue can destroy your credibility Distilling the work of some of my favourite academics, a few years ago I proposed the simple idea that effective dialogue is characterised…

Amp up your Digital Strategy

1 Apr 20209 Nov 2021

Many brands have already mastered the art of customer engagement in terms of social media marketing. However, sustaining an audience is no easy feat. It’s not just about the industry…