5 HOTTEST Marketing Trends in 2023

1 Mar 202328 Feb 2023

In this competitive, fast-moving Transformative Age, businesses cannot risk becoming obsolete, especially when it comes to marketing. The future of marketing, as we know it, is shaped by those who…

RMNs are Transforming the Advertising Landscape

1 Feb 20239 Mar 2023

As e-commerce and the associated media offerings around the retail sector have grown rapidly over the last two years, consultancy firm McKinsey & Company believes it’s time to view the…

Influencer Marketing Trending Upwards

1 Jun 20221 Jul 2022

Social media is an ever-changing beast. What’s trending one minute is over the next, which can leave even the world’s biggest brands lagging behind. So we thought we’d help you stay…

OTT Streaming Steps into View

1 Feb 20219 Nov 2021

Prior to being pushed into the COVID-19 whirlpool, television was experiencing its golden age, with traditional linear and TV broadcasts rapidly evolving to offer an extensive library of content to…

Breaking: Bad News!

1 Aug 20181 Aug 2018

Delivering bad news is tough in any business. Whether it’s having to tell your vendors that you can no longer retain their services or informing an employee that he is…

IN CONVERSATION WITH SEAN WORRALL

1 Oct 20146 Jul 2015

CIO Irene Gomez speaks with Sean Worrall, Managing Director of content.sg Consumers today are shutting off the traditional world of marketing. They rely on their DVR to skip television advertising, often ignore…

Enough with the Evils: The Power of Social Media

13 May 201313 May 2013

The average individual living in a city is exposed to close to 5000 images every single day. Just think about it- 5,000 images! Consumers are saturated to the brim and…

From The Outside Looking In, PR vs Advertising

4 Feb 2013

When I first started working in this office 3 months ago, I barely understood what the term “public relations” meant. I had no background in communications and only had a…