Public Relations… Finding the Right Angle for Print Media 23 Jul 201223 Jul 2012 Print media is the ideal medium if you want to provide an extended message to your audience and you want them to keep your story as reference. If you’re serious…
Public Relations… Creating a Powerful Media Database 16 Jul 201216 Jul 2012 As your personal and professional network grows, so do your reach, your influence and your opportunities. As a PR practitioner, you know that you need to have, in your grasp,…
Advertising… Clashing Cultures – Tackling Cross-Cultural Communication 4 Jun 20124 Jun 2012 In our globalized world, it has become commonplace to encounter members of diverse cultures at every turn. Our business environment has been elevated to a global stage: I dare say…
Client Management… Rules of Engagement – Working with Journalists 19 Mar 201219 Mar 2012 We all want our stories to be seen in the media - we pitch journalists before a product launch, shoot out a press release, tweet a campaign tease, all in…
Client Management… Out of the Frying Pan but Not into the Fire – Planning for the Unthinkable! 5 Mar 20126 Jul 2015 "When written in Chinese, the word 'crisis' is composed of two characters - one represents danger, and the other represents opportunity." - John F Kennedy, 35th U.S. President. Crisis communication…
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