Advertising… Pitch with Purpose: Make Your Case 1 Nov 20191 Nov 2019 Pitching to the media can be a little daunting. It’s a skill that requires creative thinking, persuasive communication skills, and knowing when and how your story benefits the media and…
Advertising… Branding with Authenticity 1 Oct 20191 Oct 2019 Authenticity is an invaluable element of branding and is the key to a profitable business. Pause for a moment, if you will, and imagine the hundreds of images and videos…
Advertising… Staying on Top of Social Media Updates 2 Sep 20192 Sep 2019 So, the internet’s been buzzing for quite some time now. These days, we’re bombarded with new releases of photo editors, vertical videos, design, and music apps almost on a daily…
Advertising… 5 Ways to Get Over Your Fear of Public Speaking 1 Aug 201930 Jul 2019 We all want to be fearless public speakers. We dream of confidently striding onto the stage to give a speech or presentation, breaking the ice with the perfect joke, captivating…
Client Management… The Podcast Explosion is Ripe for Disruption 3 Jun 201918 Jun 2019 Information, information, information! We just can’t seem to get enough! Facebook, Twitter, LinkedIn IGTV, Vlogs, YouTube – the list is endless. What am I missing here? Oh yes, podcast! Whether…
Advertising… Why Right Time Marketing Matters 1 May 201920 Jun 2019 Real-time marketing used to be the traditional way to create brand awareness but with growing and changing client needs – the innovation of such strategies has become a growing necessity.…
Crisis Management… A practical approach to better dialogue 1 Oct 201820 Jun 2019 “Facts don’t care about your feelings” is a popular meme attributed to Ben Shapiro, the American writer, political commentator, and self-described member of the Intellectual Dark Web: an emerging cadre of new…
Advertising… Breaking: Bad News! 1 Aug 20181 Aug 2018 Delivering bad news is tough in any business. Whether it’s having to tell your vendors that you can no longer retain their services or informing an employee that he is…
Advertising… Real-Time Marketing: Make or Break? 1 Feb 20181 Feb 2018 Imagine a world without marketing. Brands would cease to exist, and the economy would probably collapse in no time. The world would be completely different. Businesses today all speak marketing.…
Marketing… Hello 2018 2 Jan 20182 Jan 2018 HAPPY NEW YEAR! We’ve just entered a brand new year! Helloooooooo 2018! For some, the new year will be about honing and refining, building on current successes to perform even…
