Communications… The Great Resignation: Time for The Great Reflection 5 Apr 20224 May 2022 The last two years have certainly been challenging with the coronavirus pandemic upending the daily lives of people around the world. For many, the economic impact has led to new…
Uncategorized Data-Driven Marketing – A Matter of Privacy and Trust 1 Oct 20219 Nov 2021 Thanks to a convergence of tools and technologies, brands today have unprecedented access to consumer data. This has opened up a world of new opportunities as marketers are better able…
Uncategorized Female Empowerment – Lost in Translation 1 Sep 20211 Sep 2021 Women empowerment has become a trending topic, especially in the last few years, spurred on by the #Time’sUp and #MeToo movements. In fact, marketing around women's empowerment reached a fever pitch as…
Uncategorized How Blockchain Can Help Combat Disinformation 2 Aug 202126 Jul 2021 In a world of instant access to information and connectivity, we are seeing an unprecedented level of fake news, fuelling disruption and disinformation, and undermining trust. Fake news is not…
Uncategorized 5 Ways To Enhance Creativity For Problem Solving 1 Jun 20211 Jun 2021 Most businesses are designed to solve some type of problem; for example, selling a product that allows people to do something they would otherwise not be able to do, or…
Uncategorized SEO 2.0: The EAT Principle 1 Oct 202030 Sep 2020 Did you know that 3 out of 4 smartphone users turn to online search engines for answers? In the face of fierce competition, digital marketers recognize that there is no…
Uncategorized Committing to Customer-Centricity 1 Sep 20209 Nov 2021 Amidst the rising global pandemic and economic crisis, brands continue to struggle with meeting consumer needs and are being forced into rethinking what customer care means. Evaluations of customer journeys…
Uncategorized Staying in Sight and Mind 3 Aug 202029 Jul 2020 Within the realm of PR and marketing, brands encounter a new trend almost every day. As the norm and influence of the internet and social media continue to be all…
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