Committing to Customer-Centricity

1 Sep 202024 Aug 2020

Amidst the rising global pandemic and economic crisis, brands continue to struggle with meeting consumer needs and are being forced into rethinking what customer care means. Evaluations of customer journeys…

Staying in Sight and Mind

3 Aug 202029 Jul 2020

Within the realm of PR and marketing, brands encounter a new trend almost every day. As the norm and influence of the internet and social media continue to be all…

Supercharge Your Brand with Foolproof Webinars

1 Jul 20204 Aug 2020

Along with the rest of the world, marketing teams face unprecedented challenges, triggered by the coronavirus pandemic which has forced down-stream decision-makers to work from home. In response, brands are…

Weathering the Storm and Winning!

1 Jun 202029 May 2020

What are brands doing to stay relevant? We’re living in unprecedented times as we continue to navigate the COVID-19 pandemic. The way we work (remotely), the way we live, the…

Best of Both Worlds, SEO and SEM.

4 May 202030 Apr 2020

In the era of digitization, one just can’t escape from using Google, Yahoo, Bing or any other search engine. Well, not unless you live in North Korea or in social…

What are You Doing in these Uncertain Times?

24 Apr 202024 Apr 2020

Social distancing and working from home are having a huge impact on our lives. Some of us are feeling isolated, others are coping well. Some are pursuing their own passions…

Maximize Your Social Reach (Organically)

3 Feb 202012 Feb 2020

More followers, more likes, more comments. In this digital age, brands literally live by these three phrases. Some want to get noticed so bad that they resort to purchasing followers…

‘Tis the Year of Personalized Customer Experience

1 Jan 202030 Dec 2019

Customer experience is the number one priority for many businesses.   Seventy percent of all business decisions are made based on customer experience. Whether we recognize it or not, the…

Disconnect to Connect: Time for a Digital Detox

2 Dec 20192 Dec 2019

With a whopping 3.484 billion users across the globe, there’s no denying that social media platforms are a major source of news and information. These platforms are unique in the…

Pitch with Purpose: Make Your Case

1 Nov 201911 Feb 2020

Pitching to the media can be a little daunting. It’s a skill that requires creative thinking, persuasive communication skills, and knowing when and how your story benefits the media and…