Client Management… The Podcast Explosion is Ripe for Disruption 3 Jun 201918 Jun 2019 Information, information, information! We just can’t seem to get enough! Facebook, Twitter, LinkedIn IGTV, Vlogs, YouTube – the list is endless. What am I missing here? Oh yes, podcast! Whether…
Advertising… Why Right Time Marketing Matters 1 May 201920 Jun 2019 Real-time marketing used to be the traditional way to create brand awareness but with growing and changing client needs – the innovation of such strategies has become a growing necessity.…
Crisis Management… A practical approach to better dialogue 1 Oct 201820 Jun 2019 “Facts don’t care about your feelings” is a popular meme attributed to Ben Shapiro, the American writer, political commentator, and self-described member of the Intellectual Dark Web: an emerging cadre of new…
Advertising… Breaking: Bad News! 1 Aug 20181 Aug 2018 Delivering bad news is tough in any business. Whether it’s having to tell your vendors that you can no longer retain their services or informing an employee that he is…
Advertising… Real-Time Marketing: Make or Break? 1 Feb 20181 Feb 2018 Imagine a world without marketing. Brands would cease to exist, and the economy would probably collapse in no time. The world would be completely different. Businesses today all speak marketing.…
Marketing… Hello 2018 2 Jan 20182 Jan 2018 HAPPY NEW YEAR! We’ve just entered a brand new year! Helloooooooo 2018! For some, the new year will be about honing and refining, building on current successes to perform even…
Advertising… The Rise of the Influencers 1 Aug 20171 Aug 2017 Just last year, Instagram hit an incredible milestone of 600 million users. Combined with the recent launch of Instagram Live and the wildly successful Promoted Posts in 2013, Instagram’s strategic…
Advertising… Activism – The New ‘Sex’ that Sells 1 Jun 20172 Jun 2017 It’s out with sex and in with activism; marketing and branding specialists alike have dubbed 2017 as the year that “activism comes of age”. Following a series of polarizing elections…
Uncategorized How Was It For You? 22 May 201722 May 2017 In Shelagh Stephenson's Olivier-award winning dark comedy, The Memory of Water, three sisters reunite to bid farewell to their recently departed mother. As adults, it is evident that their present…
Charity… Gen Z: The Voice of a New Generation 1 Aug 20161 Aug 2016 Humans have long corralled themselves into generational categories with the belief that one’s social, economic time-period and environment will effectively shape them into individuals with similar interests and behavior. Baby…
