Crisis Management… Redefining the Customer Experience with AI 2 Apr 2018 Artificial Intelligence. It’s all around us. Think Amazon suggestions, Spotify picking your next song, Google search answers, Netflix recommendations and the list goes on. From speech-powered personal assistants like Siri…
Advertising… Real-Time Marketing: Make or Break? 1 Feb 20181 Feb 2018 Imagine a world without marketing. Brands would cease to exist, and the economy would probably collapse in no time. The world would be completely different. Businesses today all speak marketing.…
Marketing… Ready or Not, Here Comes 2018! 1 Dec 2017 The end of the year marks a threshold and invites a pause for reflection. It's a great time to take stock of the year behind and look ahead. For CorpMedia,…
Advertising… The Mighty Millennial 2 Oct 2017 Caricatures have often represented Generation Y as a cohort of contradictions – the millennial is plugged in, yet notoriously distracted; engaged, but mostly in the realm of social networks; self-involved,…
Advertising… Hit Me with Your Best Shot! 4 Sep 2017 Instagram recently surpassed the 700 million user mark and that deserves a huge “Wow!” If you’re wondering about who, what, when, where, why and how, then you only need to…
Advertising… The Rise of the Influencers 1 Aug 20171 Aug 2017 Just last year, Instagram hit an incredible milestone of 600 million users. Combined with the recent launch of Instagram Live and the wildly successful Promoted Posts in 2013, Instagram’s strategic…
Online Business Tools… The Russians are Coming! 2 May 201722 May 2017 Between fake news, fake apps, and “alternative” facts, there seems to be no let-up in the barrage of misleading and outright false messaging. Fake news is not new, but its…
Crisis Management… Whose Line Is It Anyway? 3 Apr 201716 Apr 2017 In an increasingly digital age, online conversation plays a huge role in shaping brand opinion and anybody with an Internet connection can be a potential contributor. Your online reputation is…
Marketing… Ignorance is Not Bliss! 1 Mar 20171 Mar 2017 Social media has become interwoven in the fabric of our lives. It’s no longer simply a way we communicate; it's becoming the way we communicate. In just over a decade, social media has…
Marketing… Socially Speaking, It’s all About the Dating Game 1 Feb 2017 Successful social marketing depends on planning. Planning ahead leads to higher quality content by allowing adequate time for research and execution, and ensures that you’re engaging your audience consistently and…
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