Advertising… The Rise of the Influencers 1 Aug 20171 Aug 2017 Just last year, Instagram hit an incredible milestone of 600 million users. Combined with the recent launch of Instagram Live and the wildly successful Promoted Posts in 2013, Instagram’s strategic…
Advertising… Activism – The New ‘Sex’ that Sells 1 Jun 20172 Jun 2017 It’s out with sex and in with activism; marketing and branding specialists alike have dubbed 2017 as the year that “activism comes of age”. Following a series of polarizing elections…
Client Management… Keeping Cool in Hot Weather 1 Oct 2016 “You can’t have a business without having clients and unfortunately, where there are clients, there are also ‘difficult’ clients.” You can please some of the people some of the time…
Charity… Gen Z: The Voice of a New Generation 1 Aug 20161 Aug 2016 Humans have long corralled themselves into generational categories with the belief that one’s social, economic time-period and environment will effectively shape them into individuals with similar interests and behavior. Baby…
Client Management… 2016: Time to Unwrap Your Potential 4 Jan 20165 Jan 2016 2016: Time to Unwrap Your Potential Another year has come and gone! Is it me or did 2015 just slipped us by? Again! Now that 2016 has arrived, many of…
Client Management… JUMP ON BOARD THE PR-SEO TRAIN 1 Jul 20156 Jul 2015 Search engine optimization (SEO) strategies have changed so much in the decade that the industry is starting to cross over into another popular industry - public relations (PR). Traditional PR…
Client Management… Taming the Beast – Managing Client Expectations 2 Mar 2015 Every firm has that one client – the one who monopolizes your time, frustrates all the other staff or makes unreasonable demands. But are your clients always right and should…
Client Management… Making 2015 The Best Year Yet! 19 Dec 201419 Dec 2014 There’s something about a new year! Doesn’t it get you excited? New dreams, new goals, resolutions, plans, and new directions. The start of a new year is always filled with…
Client Management… Breaking Bad – Turning Negative Publicity Around 7 Oct 20137 Oct 2013 A well thought out and executed PR campaign is critical to successfully launching a product or business. Do it well and a PR program can help create awareness, drive initial…
Client Management… Looking Your Best On Camera 18 Aug 20136 Jul 2015 In any walk of life, be it business or pleasure, leaving a good impression is truly priceless. And in this day and age, the press has the power to make…
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