Advertising… Why Right Time Marketing Matters 1 May 201920 Jun 2019 Real-time marketing used to be the traditional way to create brand awareness but with growing and changing client needs – the innovation of such strategies has become a growing necessity.…
Advertising… 4 Tips For Your Next #HashTag Campaign 1 Feb 201920 Jun 2019 It's been a month since the New Year, just enough time for most people to forget about their resolutions. You may laugh, but it's true. So, how can you ensure…
Advertising… Trends you just can’t ignore in the New Year! 2 Jan 201920 Jun 2019 Hello, 2019! The smell of fresh beginnings is in the air. How will the lessons learnt (or not) in 2018 prepare you for the new year ahead? Whatever the case…
Advertising… Winning ‘hearts’ on Instagram 3 Dec 201820 Jun 2019 You don’t have to be cool to rule the (virtual) world. Brands are no longer hiding in cocoons, relying on heavyweight publishers for sponsored content. They’ve evolved into social butterflies…
Advertising… Do You Want to Hear a Story? 1 Nov 201820 Jun 2019 People in general have an insatiable appetite, craving a tender story to sink their teeth into. Commercials or Ads, laden with emotions can invoke a plethora of feelings within a…
Advertising… Breaking: Bad News! 1 Aug 20181 Aug 2018 Delivering bad news is tough in any business. Whether it’s having to tell your vendors that you can no longer retain their services or informing an employee that he is…
Advertising… Ethical Advertising: Does It Pay to Do Good? 2 Jul 20182 Jul 2018 Advertising is an important facet of business. Businesses are in the game to earn profits and advertising helps with just that – bringing the products to a wider reach by…
Advertising… Real-Time Marketing: Make or Break? 1 Feb 20181 Feb 2018 Imagine a world without marketing. Brands would cease to exist, and the economy would probably collapse in no time. The world would be completely different. Businesses today all speak marketing.…
Advertising… The Mighty Millennial 2 Oct 2017 Caricatures have often represented Generation Y as a cohort of contradictions – the millennial is plugged in, yet notoriously distracted; engaged, but mostly in the realm of social networks; self-involved,…
Advertising… Hit Me with Your Best Shot! 4 Sep 2017 Instagram recently surpassed the 700 million user mark and that deserves a huge “Wow!” If you’re wondering about who, what, when, where, why and how, then you only need to…
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