Crisis Management… A practical approach to better dialogue 1 Oct 201820 Jun 2019 “Facts don’t care about your feelings” is a popular meme attributed to Ben Shapiro, the American writer, political commentator, and self-described member of the Intellectual Dark Web: an emerging cadre of new…
Client Management… Building a Community Behind an Event 31 Aug 201820 Jun 2019 “Event marketing is an extension of your content marketing. That’s the backbone to a really successful event.” – Stefanie Grieser, strategic marketing professional and author. Building a successful event requires…
Advertising… Breaking: Bad News! 1 Aug 20181 Aug 2018 Delivering bad news is tough in any business. Whether it’s having to tell your vendors that you can no longer retain their services or informing an employee that he is…
Advertising… Ethical Advertising: Does It Pay to Do Good? 2 Jul 20182 Jul 2018 Advertising is an important facet of business. Businesses are in the game to earn profits and advertising helps with just that – bringing the products to a wider reach by…
Marketing… Conquering the Value of Reputation 1 Jun 20181 Jun 2018 When facing challenges presented by the current economic context, the response of the companies with a certain degree of resilience was swift. They adapted their strategic positioning and searched for…
Marketing… The Art of Winning Hearts (and Dollars) 2 May 2018 In this age of faceless interactions and digital transactions, is it any wonder that we keep yearning for something real, something genuine? In the world of marketing, when it comes…
Crisis Management… Redefining the Customer Experience with AI 2 Apr 2018 Artificial Intelligence. It’s all around us. Think Amazon suggestions, Spotify picking your next song, Google search answers, Netflix recommendations and the list goes on. From speech-powered personal assistants like Siri…
Client Management… Driving Sales: What’s Your End Game? 1 Mar 2018 Lead generation has become a key focal point for B2B enterprises looking to make the most out of their marketing efforts with measurable results. While lead generation is an exercise measured…
Advertising… Real-Time Marketing: Make or Break? 1 Feb 20181 Feb 2018 Imagine a world without marketing. Brands would cease to exist, and the economy would probably collapse in no time. The world would be completely different. Businesses today all speak marketing.…
Marketing… Hello 2018 2 Jan 20182 Jan 2018 HAPPY NEW YEAR! We’ve just entered a brand new year! Helloooooooo 2018! For some, the new year will be about honing and refining, building on current successes to perform even…
