USPs not UFOs: Key Steps to Formulating Your Core Marketing Message

In today’s busy global marketplace, customers are overwhelmed with so many options on a daily basis.  At the same time they want to understand (very quickly) what makes a product or brand different than another.  So how do you rise above the noise and stand out from the crowd? How do you differentiate yourself or your business from what’s out there?  The simple answer? By crafting your unique selling proposition or USP.  A strong, instantly recognisable USP can make or break businesses operating in competitive markets.  It is, therefore, essential to leverage your USP and make it the cornerstone of your overall marketing strategy. Because, until you know what your USP is and how to capitalise on it, your business is doing to drown in a sea of competition.

However, crafting your USP is sometimes more complicated than just saying you have the best products. Finding something unique about your business that a competitor cannot replicate can be challenging. This month, we share a post from our partner agency, 4CM  that’ll take you through the key steps to develop or redefine your USP that’ll resonate with your audiences and craft consistent marketing messages that can be used across all the channels you use to communicate with customers.  To learn more, click:


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