Personal branding isn’t limited to those in the public eye, like celebrities and politicians. Everyone has a personal brand whether they realize it or not, and in today’s increasingly digital world, a personal brand is no longer nice to have – it is a must-have!
Similar to a corporate brand in many ways, a personal brand is really about who you are, what you stand for, the values you embrace, and the way you express them. Just as a company’s brand helps to communicate its value to customers and stand out from the competition, a personal brand does the same for individuals.
Whether you’re an entrepreneur or climbing the corporate ladder, having a strong personal brand can weigh heavily in your favor and help attract incredible opportunities for yourself and your career. Living in a digital world as we do today, visibility is critical to your success. When people know, like, and trust you, they’re much more likely to do business with you. When your messaging is consistent and clear, you attract more of what you want and less of what you don’t. Most importantly, when you know how to market your unique personal brand, you will stand out, and for all of the right reasons.
Building your own brand
Building a personal brand doesn’t happen quickly. It may take months of preparation and hard work to see results. And you may need to improve your personal brand after getting feedback. An important brand factor that has the power to boost your value is brand consistency. Consistency ensures that your brand is easily recognizable across all marketing channels and touchpoints and it will go a long way to create a cohesive consistent brand identity and voice. It will help improve your interactions with clients, boost your public image, attract other talents, and build key alliances.
One of the first things you need to do when creating your personal brand is establish a powerful personal branding statement. Without a personal branding statement, it will be hard to evaluate the success of your efforts. What is your area of expertise? What are you passionate about? Once you establish this, you will be able to clearly define your brand.
Some tips to get you started:
- Create your personal branding statement: Your personal brand statement is distinctive to you. It should convey the value you provide to your audience in a concise way (one or two sentences) while creating a certain level of intrigue that make people want to know more about you. It will also make a lasting impression that can lead to future business opportunities.
- Build a personal branding strategy: Start with research and careful planning to determine what’s the best way(s) to engage with your specific audience. Personal brand development isn’t just about creating and publishing content. Engaging with other people’s content is a powerful strategy for making real connections and growing your audience. Commenting, sharing content, and joining in relevant conversations on social media platforms are some ways you can engage with posts from other people.
- Develop your personal brand: Share your personal brand through social media, networking, outreach, and speaking platforms. Blogs, vlogs, and podcasts are great marketing tools you can use to promote your personal brand, for e.g. if you’re striving to be an expert, thought leader or influencer. A consistent brand voice lets consumers absorb your brand quickly and easily, allowing you to capture attention in the few seconds before they choose to keep scrolling.
- Monitor your personal brand engagement: Promote positive participation and have a plan of action for negative remarks. Controlling your presence online can be time-consuming so have a communication plan in place that can deal with negative backlash, and help you to easily provide information to partners that you will work with down the line.
- Measure your success regularly: It’s important to set some KPI’s for personal brand success so you know if you’re heading in the right direction. Recognizing small wins can motivate you to achieve even more. What are some of the KPIs you can set for yourself: sale converts through your blogs or podcasts, number of speaking opportunities, referrals to potential clients, number of mentions on social media, and invitations to guest blog.
Before you go, take this important tip with you:
When it comes to personal branding, being authentic is essential. A great personal brand is one that is authentic and intrinsically connected to who you are as a person. It magnifies your talents and knowledge in a way that makes them appealing to your specific audience – So let your true self show!