There can be no doubt (by now at least!) as to where we’re heading to in the future. The COVID pandemic has impacted us in every way as we adjust to a new way of life. In a March article, Nielsen referred to the pandemic as an “unexpected catalyst” for the adoption of augmented and virtual reality (AR and VR) to assist with the shopping experience. Budget cuts and advertising holds are giving companies in industries like retail, accessories, and entertainment new reasons to explore AR’s and VR’s benefits.
In a Harvard Business Review post, Helen Papagiannis, author of Augmented Human says the way we interacted with the real world in the past no longer applies. We have to keep pace with the evolving digital transformation. The use of AR, she says, adds enormous values for consumers in the shopping journey. A very interesting read, check out her take on: