HAPPY NEW YEAR!
We’ve just entered a brand new year! Helloooooooo 2018!
For some, the new year will be about honing and refining, building on current successes to perform even better. For others, it’s about developing new ways of working together, and stepping into new opportunities. This is all just so exciting!
In 2018, we dare you to:
- Dream Big. Step out of your comfort zone. Consider the breadth of your market and your potential, so you can see all the opportunities.
- Be Open to Change. Even the best laid plans have sell-by dates. Begin your planning early. Anticipate change. Conduct periodic reviews and decide how you’re going to handle it with your team.
- Stay Relevant. As technology and search engines change, so do strategies marketers use to engage with customers. If you aren’t staying on top of the newest trends in content marketing, your brand will be left behind, and your business will become irrelevant.
GONE are the days of the detailed, step-by-step, multi-year action plans. The pace of demographic, technological, and business model is changing too fast for any planner to predict that far into the future. It’s time to rethink and reframe your strategic planning. Literally, this means ‘out with the old, and in with the new.’
Effective strategy needs consistent discipline, not an annual intervention; it must be embedded in the day-to-day rhythm of organizational life.
Change is in the air. Breathe deep and take it all in. Let’s make 2018 a year to remember!
From all of us here at CorpMedia, here’s wishing you and yours a very happy and successful year ahead.
Posted by Irene Gomez, CIO, CorpMedia