Communication is the Pulse of Life!

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A BRAND NEW YEAR, A BRAND NEW EDGE

Don’t you just love the start of a new year?  Everything feels and smells so fresh! There’s so much to look forward to. Another opportunity to start over.  Out with the old, in with the new.  It’s awe-inspiring, yet at the same time, it can be a little daunting.  To some, it may seem like too much change, too soon. Others may feel discouraged by the past years’ new year’s resolution ideas that they fell short of achieving.

But the truth is if you want to make some changes in your life, be it for personal or professional reasons, it is never too late. The best way to achieve your new year’s resolutions is to focus on actionable, practical goals and start small – small habits make for big results over the long term.

So, don’t waste this energy, put it to good use and start building momentum.  It’s time to hit that refresh button. Here are a few tips to help you make 2014 your best business year yet.

Focus: 
It’s really easy to feel like you can do anything when you’re starting with a clean slate. Try to choose one area of focus this year. Maybe work to increase sales and grow your customer base. Whatever you choose, commit to it and make it a priority. Aim for it like a target. You’ll be amazed what having clear direction can help you accomplish.

Leap:  
Do one thing a month that scares you – take that leap of faith. Write a blog, sign up for your first public speech or take a spin class. Choose one thing that will take you out of your comfort zone. It’s a great way to learn more about yourself and your business. Growth doesn’t happen while you’re standing still.  Sometimes, the biggest risks yield the greatest rewards.

Work on your customers:  Making your customers happy should be a top priority. Continue to build relationships and ask what you can do for them. This will keep them happy, knowing that you care, and in turn, they may pass a couple of referrals your way – and that is always good for business, right!

Upgrade your site More potential customers or clients will access your website via a mobile device than through a computer – this is the new norm. Do you know what your mobile site looks like on an iPhone or iPad? If you don’t, then it’s time to upgrade to a consistent theme to ensure the same viewing experience on all platforms.

Daily marketing:  Make sure your Facebook, Twitter, LinkedIn, Tumblr, Instagram, Pinterest, and every other relevant social platform is constantly updated. Once updated, promote your brand every day. This is great way to increase traffic to your website. Create lasting online relationships by responding to enquiries and comments immediately.

Continue learning: Never stop learning through different resources to improve yourself and your business. The Internet offers unlimited avenues of learning at your fingertips. Learning tricks of the trade from other professionals online can help you develop your own style and technique to improve your business and marketing skills.

Listen to your employees:  Deliver on your employees’ expectations by determining what needs they have. Have an open dialogue with them. Be clear about the goals you have for your employees, and help them with the goals they want to accomplish for themselves.

Get a good night’s sleep:  A good night’s rest ensures better health, memory, and learning. So put away the electronics before you go to sleep. Come tomorrow, you’ll be in a better frame of mind to handle any problem or crisis that may arise.

Plan a vacation:  Choose a fun resolution you can look forward to. You should plan at least one vacation away from your computer or risk burn-out. All work and no play can turn you into a Jackass.  Make it a goal to have your company run smoothly without you being there by creating contingency plans.

Commit to your resolutions:  Ah – the most difficult one of all!  But it doesn’t have to be.  No matter what resolutions you commit to, make sure you actually go through with it. Don’t disappoint yourself by avoiding or putting off improvements.

It’s always possible to make the most of any new year if you’ve got enthusiasm, drive, and clear goals. Don’t be afraid to revisit and revise your priorities if you need to. If dedication starts to fade, take the time to go back to why you’re doing it in the first place. Other things will have to shift in your life as you prioritize your goals in order for you to be consistent in your efforts. Develop habit, but be careful to not burnout. Take time to rest. Make everything intentional so you can enjoy your journey towards the goal.

Happy New Year all.  You deserve the best!

Posted by Irene Gomez, CIO, Corporate Media

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