USE SOCIAL MEDIA TO CREATE BUZZ-WORTHY EVENTS
Social media creates buzz and excitement. It is a fast and effective way to showcase and promote events of all kinds. Facebook is one of the most commonly used social media platforms used to boost event promotion and create awareness of event happenings and updates. Many of us are eager and excited to create events through such platforms. However, it is important to note that there are dos and don’ts we should follow when creating and posting the right information relating to events.
- Identify your target audience. By doing so, you will know what kind of information to include in your event. This will also help you gauge which social media platform should be used in order to best engage them.
- Start early. Promoting your event early is important to give sufficient time to participants to respond. A good three months in advance is ideal to start promoting. Follow up regularly and respond to your invitees’ queries in a timely manner.
- Engage your audience. Use videos and interesting pictures to engage your audience. This will in turn generate more activity and create more awareness for your event. Include interesting taglines in your event posts and get your audience to comment and generate discussion – this will create more buzz through word of mouth.
- Reiterate your message. Keep posting updates constantly. No one would pay any attention to a seemingly ‘dead’ event invitation. Following up is extremely important to ensure there is a maximum outreach.
- Use hashtags when necessary. Hashtags are useful when making an event known on various social media platforms. Sometimes we get so “buzzed” about an event that we overuse hashtags. Create hashtags that link to any aspect of your event. For example, if you have a blog details the event, use strong and impactful hashtags to link it to the actual event.
- Tap on the abilities of influential individuals who are active in social media. In return, give them free invites to your event. Influential bloggers, who are already well known, can bring a new perspective to your event and maximize your outreach.
- Promote without being involved in a community. If you attempt to post your event online out of nowhere and expect people to turn up, it is highly unlikely that you will get a good turnout. Make yourself known to your target audience first, and then proceed. Time is a crucial factor when it comes to promoting an event online, which is why good planning is essential.
- Constantly repeat yourself. We know only too well that one can get tired, annoyed and irritated over receiving repeat messages or updates about an event. Vary your content and continuously update the information and focus. Use different images and videos to generate interest.
- Overdo it. Posting regularly about your event is important. However, posting too regularly for example, every ten minutes can put people off. Choose suitable intervals, such as every few days to post your updates and posts for your event. As your event approaches, make your event updates more regular.
- Limit yourself by using only one social media platform. If you do, you will not maximize the reach. Because different kinds of social media platforms are used every day, it is important to have more than one choice.
- Neglect social media during your event. While your event is happening, it is extremely important to keep track of the social media platforms you have used. This will help you get important feedback from invitees. Don’t forget to reciprocate if something is asked of your invitees.
Almost everyone (if not all!) is connected through the Internet these days – if not, you must be living in a hole! Social media presents one of the best opportunities to promote events. How can you measure a successful event – ideally it is one that draws large crowds, generate discussion (before, during and after), and capture the attention of attendees, and yes even the media. So make your event the next big thing – social media can be the marketing pull you need to maximize your reach in a relatively short space of time!
Posted by Gwendolyn O’Hara, Public Relations Executive, Corporate Media