In any walk of life, be it business or pleasure, leaving a good impression is truly priceless. And in this day and age, the press has the power to make or break reputations. To this end, we have put together a few starter tips for those keen to take full advantage of their encounters with the media.
- White shirts “glow” in the studio lights and will distract viewers from what you’re saying. Pastel colors are better suited. Patterns look strange on camera; stick with solids. Jackets and sweaters are advised, because they give producers a place to fasten your microphone and hide the cord. Women: Avoid heavy, dangling necklaces that might interfere with the microphone’s sound. Men: Keep your jacket buttoned and wear knee-length socks to cover your legs when you’re sitting.
- Stay away from wearing too much red (accessories are fine); it doesn’t photograph well and can throw off skin tones.
- If wearing a jacket, it’s a good idea to sit on the back hem to avoid bunching at the back of the neck.
- Extensive make-up is usually not necessary. However, a little is often recommended for both men and women. For example, to minimize shine under bright lights, the use of a neutral powder is a good idea. Since very blond eyebrows tend to disappear on camera, using light brown eyebrow pencil will add definition. Again, this goes for both men and women.
- If you tend to react to stress with a case of “dry mouth,” a little vaseline rubbed on the front teeth will help keep your lips from sticking.
- In a group discussion, turning your head from side to side can make you look shifty. Turn with your upper body.
- You’ll sound more confident and get your message across more clearly if you speak slightly slower than normal. Also, answer questions succinctly, then pause. You will be asked for more details if desired.
- Remember, your body movements are magnified on TV. If you are sitting while interviewed, try to lean slightly forward with your hands either lightly folded, resting on a table, or placed lightly on the armrests. Keep gestures small and controlled. Try to communicate stronger emotions with your eyes.
- Camera lenses play tricks with light. The closer you are to the camera the heavier you will appear. Never allow yourself to be photographed by a camera closer to you than 3 feet. The farther you are from the camera the thinner you will look.
- Since depth is an illusion on television you should always strive to provide depth with your body. If the camera shoots you straight on you will appear to be wide and flat. By keeping one shoulder slightly closer to the camera, you will appear to be three dimensional and more dynamic.
- Smile! It will add energy to what you’re doing — even if you have to fake it. If you’re appearing on TV, smile more than you think you should.
Posted by guest, Grupo Albron, a member of the EVOKE PR Network.