Communication is the Pulse of Life!

Why Twitter Is Not Vegas

There are endless positive things one could say about online social networking services. Twitter, for example, is great for finding news and trending topics. Celebrities riding on the Twitter bandwagon have a massive amount of followers – the world is a curious place to live these days, right? Social networking allows one to escape into a fantasy lifestyle; some just want to interact with their favourite celebrities and others just find it pure entertainment.

The obvious upside to having such a large following is that there are no boundaries as to who reads your postings. For popular artists like Taylor Swift and Rihanna, it’s the easiest way to promote new material to their fans. Pete Cashmore from Mashable links his account to the website so that each new post is immediately fed onto Twitter as a RSS live feed.

One of the most followed celebrities on Twitter, Justin Bieber, has used the site to increase awareness of organisations like his charity: water – where he uses the platform to rally his fans to donate to the cause, ie provide clean and safe drinking water to developing countries.

But some celebrities do take for granted their large following and forget that some they maybe impressionable young people. While there are no exact guidelines as to how one should tweet, there are some things celebrities (and everyone else) should remember when posting something on such a public platform.

Things people should not say on social media

“Blasting” others on Twitter;

Exhibit A: Los Angeles Lakers legend, Magic Johnson.

Exhibit B: Royce White.

There are so many reasons why you shouldn’t do it because you never know when it is going to turn around and bite you in the rear. Not figuratively, of course. Criticism only attracts more criticism. The backlash is not worth the public rant.

Twitter feuds

Donald Trump and Cher

Donald Trump and Mark Cuban

Donald Trump and Star Jones

(Donald Trump and everyone else?)

Nothing good can ever come out of a feud.  It gets worse when done publicly. Not only does it make you look like a spoilt child, it leaves a bad aftertaste and directs a very negative light towards you as a person.

Things people should not post on social media

Oftentimes celebrities post photos of themselves, their favourite food, and travel destinations – just the usual mundane stuff (to some anyway!). Sometimes, their fingers get ahead of themselves and before you know it, you can’t take it back – like a racially discriminating post or an unflattering picture, or just idle gossip. You know what I’m talking about! The Twittersphere goes viral immediately – travelling faster than the speed of light!

Hayley Williams from Paramore had a little mishap, so did AnnaLynne McCord from the TV series “90210”. The photos they had posted contained some unflattering poses. The tweets were promptly deleted soon after – but not before screenshots of the unfortunate blunders were already making rounds on the viral train.

Well, here’s another one – who can forget “Weinergate”. Anthony Weiner, then Democratic U.S. Congressman, posted a sexually suggestive photo of himself on twitter. At first, he denied that it was his body parts featured in the photo and even went further to claim his twitter was hacked. However, the women to whom he sent the photos to came forward and that was the beginning of the end of his political career. Calls for resignation were demanded, and soon after holding a press conference to offer his apologies, he quit. This incident remains one of the biggest political social media boo-boos.

“What happens in Vegas stays in Vegas; what happens on Twitter though, stays on Google forever!” –  Jure Klepic,

Do you agree/disagree? What are your thoughts? Let us know!


By Natasha Samat, PR Associate @ Corporate Media Services


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