Content is KING! Part 2: Mind your Language
While it is important to create high-quality original and creative content, fact checking, editing and proof-reading are also crucial to ensure the content’s final quality and intended message.
Writing happens everywhere – in academia, students write reports, papers, theses; and at work – professionals draft memos, emails, reports, amongst other things. More people are also writing personal and professional blogs on various topics. Even if the writing styles may differ, they share the same purpose – to educate and inform the reader (and in the case of social media, it may also encourage interaction).
When it comes to writing, it is important to create high-quality original and creative content, as well as take into consideration three of the following major points: fact-checking, editing and proof-reading.
In our earlier blog on Content is King!, we shared some key elements on the creative aspect of content writing for marketing. This week, we share some tips that you can use, from writing internal memos at work to writing a media pitch.
Make sure your content is factually accurate. One way to identify the accuracy of a piece of information is to refer to the source. If it is an opinion, state it. If you are quoting, attribute it. Providing inaccurate information lowers the content quality and can even jeopardize your professional reputation.
Writing does involve creativity and organization. To deliver the intended message, the content drafted has to make sense. For example, a poorly written media pitch can be confusing to the reader if it lacks content organization. Similarly, poor choice of words can affect the meaning of the message. Fact-checking and editing should be done simultaneously.
As a final step, proof-reading aims to correct any typos, grammatical, spelling, and punctuation errors. This can be treated as the finishing touch to any written piece. It is done, even to the simplest of compositions, such as drafting an email to a colleague at work. Remember, the smallest language error can lower the credibility of a writer and subsequently, the organization the writer represents.
Writing does not have to be daunting – however, it does involve multiple steps to ensure the high-quality, original and creative content of the intended message.
By Fiza Johari, PR Associate at Corporate Media Services
This Week’s Top PR News Highlights:
Writer, editor, and author Daphne Gray-Grant shares the Top 25 Grammar and Language Mistakes, which is one of the things that rots her socks off.
Now That’s An Embarrassing Typo! by Alan Pearcy includes collection of faux pas, amongst other bits of information related to the PR industry.
Josh Gordesky’s 6 Email Mistakes contain a checklist of email mistakes typically made.