You’ve facebooked, you’ve tweeted, you’ve spread the virus (the good ones anyway!) and you’ve hurled yourself into the blogosphere. Are people interested in what you have to say?
Let’s talk about blogging today.
The word “blog” is one of the most popular words on the internet today. A blog is a web log, or an online public diary that is written for others to read. You can create blogs for personal or educational reasons, or for business purposes. In fact, you can blog just about anything.
For business use, blogs offer all kinds of potential. Blogs have some truly unique characteristics as a marketing tool. For one, they are much easier than newsletters when it comes to getting your idea across. They can be updated at any time and from virtually anywhere. Blogs not only offer credibility, they make your company more accessible to the public and your target audience.
That said, how do you keep the wheels in motion? How can you continuously engage your target audience and give them fresh news about your company and views?
Some tips to bear in mind if you’re you thinking of entering the blogosphere with a bang!
1. Decide on why you’re writing a blog. Is the goal to share knowledge that’s useful to others; to demonstrate your expertise in your business area; test ideas and get comments? Or is it to be used as bait to draw audience to your website?
2. Plan an editorial calendar. Decide on when entries will be added – daily, weekly or fortnightly. Be realistic! You need to make sure you and other contributors can keep to the timeline ensure that the quality of your postings is maintained.
3. Updating the blog and frequency. It doesn’t have to be dependent on one person or senior management. Spread the culture, keep it informal, recognize and applaud team “bloggers” – better still add a photo of the blogger for instant recognition.
4. Choose the right blogging platform. Your blog should look and feel the same as your website. This can be done by integrating WordPress or other platforms into your website.
5. Promote your blog. You can do this via Facebook, Twitter, LinkedIn and through your email signature. This not only helps build traffic but will also help build links and encourage interaction with your audience.
6. Invite external guest bloggers. It can’t always be about you! Guest bloggers, not working at the company, are a welcome addition to the blog party. They can bring fresh perspectives and ideas to the table.
Whether your blog is a personal one or for business, readers come to blogs expecting to find interesting perspectives on a topic that you are passionate about. It is important to realize that your choice of a focus (niche) area can have a significant influence on the success or failure of your blog.
Your niche needs to be a popular topic that many people are interested in. Choose a topic that will make it comparatively easy to grow your readership and build a strong following.