What’s your name? What’s your game (plan)?
Online business tools can help you reach a more targeted audience with personalized messages, build relationships with customers, and grow your business.
Starting a business is always exciting! Just as you’ve selected a business name, you have to build your brand reputation and yes – sell it! For small companies with small budgets, marketing and advertising can be a big problem. So, why not let your fingers do the talking?
In today’s digital age there is no better way to promote your brand than through the power of technology. If you’re still not taking advantage of the web to promote your business, you may as well crawl under a rock! Seriously, you are missing out on a huge potential to increase your visibility in the market and it’s a competitive one!
The web has emerged as one of the strongest mediums to spread the message about your products and services – it gives you access to a global network of potential customers.
So What’s Your Game Plan?
While there are several ways to promote your business online, we’d like to share the top three online tools to get you started.
1. Promote your website – this simply means that your web address should be displayed everywhere that your business is seen or heard. These include commercials (radio, TV, online videos) and your print materials – billboards, business cards, product brochures, corporate folders, email signatures, etc. Whether your business name is communicated verbally, in published form or displayed anywhere, your web address should be the next piece of information that is seen or heard.
2. Search engine optimization – commonly referred to as SEO, this is the process of structuring a web page so that it is found, read, and indexed by search engines in the most effective way possible. This makes your website and its content attractive, relevant and visible to search engines and potential customers.
3. Social media – social media offers plenty of online options for getting your website address out to the public. Depending on your type of business, look to Twitter, LinkedIn, Facebook, YouTube and Blogs. These platforms can help you get noticed online, provide opportunities to share links, and more importantly, direct traffic back to your website.
- Twitter is a social media venue for any business. If you’re a service professional, you should have a Twitter account with your name featured. If your business is product oriented, your Twitter account should feature your business name. For instance, a housing agent may want to use himself as his Twitter account persona. On the other hand, if you’re the owner of a retail store, it makes more sense to use your business/company name as your Twitter persona.
- LinkedIn is beneficial to you as the businessperson or face of the company, e.g. founder or director. LinkedIn connects people in the business – and is often viewed by similar type groups or people. While you can use this medium to share information about your business products or services, LinkedIn is more about you, the owner. Every business owner should have a LinkedIn account.
- Facebook pages connect us personally with friends and family but your business can also benefit from a “Facebook business/fan page.” Facebook business/fan pages work well for businesses and organizations that have more of a community-based appeal like restaurants, bars and special events.
- YouTube offers a great way to add videos to your website and enhance your business profile. If you’re the owner of an interior design company, having a simple (but professional) video of yourself and your work can make you more accessible to a wider audience. YouTube is also great for adding company videos that can be uploaded to your website as well.
- Blogs allow you to position yourself as a leading authority in the business you’re in. Through blogs, you can promote your views and comments on everyday issues that will get everyone talking. And you can link the blog to your website – more traffic!
So next time you start thinking about your marketing plan, remember – business promotion doesn’t have to be expensive – all it takes is ten fingers!
This entry was posted on 3 October 2011 by Corporate Media Services. It was filed under Marketing and was tagged with Building awareness, Engaging with stakeholders, Generating publicity, Is any press good press?, Online business tools, Social media.